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360insider
Spring 2016   
Goings on at Connect360
From Steve Edelman
Welcome to the first edition of C360 Insider. I want to thank each of you for your trust and support during our first two years as Connect360 Multimedia. As we move through our 3rd year, I want you to know that you have my commitment that we will strive to stay ahead of marketing, media and media accounting trends and that we will continue to develop new services and provide you with insights that help you achieve your marketing goals.

I want to give you a little peek at what we’ve been up to and what you can look forward to over the next few months. As a movie buff, who loves trailers, here are a few attractions that are now showing or are coming to a campaign near you soon….

PSAs – Digital Delivers!
The ease of use and access to your PSA assets, ensure that your PSAs stand out from the competition and receive more frequent airings. We now deliver all of your broadcast PSAs digitally. read more}

Donated Media Values Soar!
Well, they do for our clients! An analysis of 2015 PSA campaigns that were marketed by Connect360 garnered $440 million in donated media values, 1.7 million broadcast airings and nearly 13 billion impressions.

Generating awareness is a strategic art that we have perfected. Let us create your next strategy for successful PSA campaigns that deliver high ROI. read more}

Create Successful PSAs
Public Service Announcements still deliver the best ROI of any communications tactic. To assure a successful campaign, it is critical to understand the changes taking place at TV and Radio stations as well as how to reach online audiences.

  • How to deliver your PSA to stations for optimum success (hint: it’s not via tape)
  • Whether celebrities really make a difference
  • Ways to produce a PSA on a limited budget
  • How integrated online traffic drive clicks to your website read more}

20% OFF
Social Media Audits
It’s the perfect time to “Spring Clean Your Brand!”

Is your brand being portrayed in the way it’s intended to? Every time a social media Influencer engages with your brand and shares your content, it is being seen by consumers. So how do you keep track of what people are saying and where they are saying it? How do you know if your Brand is perceived in a positive or negative way? And what strategies can be implemented to engage those consumers to influence the conversation?

That’s where a detailed Social Media Audit can help! read more}