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Fall 2017   
Maximizing Video Content
Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success.

How best to leverage your video to deliver the campaign results you expect? Utilizing guaranteed video streaming opportunities on leading Internet content providers like Hulu, Pandora and CBS Interactive is an efficient way to get millions of people to engage with your video and branded content, thereby boosting your ROI. […] CONTINUE READING →

Digital Marketing Roundtable Event in NYC
On November 9th Connect 360 hosted a one-hour informal round table with digital marketing experts and nonprofit participants. The goal was to help nonprofit members learn about digital marketing campaigns.

Digital marketing gurus Leslie Bargmann (Director Client Services, Jun Group) and Chris Cavello (SVP Digital Services, Connect360), gave everyone solid tips and insights. They discussed how important it is for nonprofits to advertise online in order to get people to come to their sites. […] CONTINUE READING →

Station Survey Reveals PSA Preferences Are Evolving
Connect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences. The results revealed the following: […] CONTINUE READING →
More Than Pink™
Connect360 is proud of its partnership with Susan G. Komen® to help promote the More Than Pink initiative. More Than Pink celebrates the heroes who have made a significant impact in the fight to end breast cancer. Since 1982, Susan G. Komen has played a critical role in every major advance in the fight against breast cancer – transforming how the world talks about and treats this disease, and helping to turn millions of breast cancer patients into breast cancer survivors.

As part of this effort, Komen has released a series of powerful More Than Pink TV and radio public service announcements (PSAs) in English and Spanish. These share the compelling stories of individuals and families who have been profoundly affected by breast cancer and who embody the spirit of More Than Pink. The PSA campaign emphasizes the importance of working together to save lives and fight to end the breast cancer that kills, Stage IV metastatic breast cancer. The PSAs encourage the public to visit komen.org/bemorethanpink or bemorethanpink.org for additional breast cancer information and resources.