Executives Open Shop Targeting Audiences via Public Service Announcements, Digital, Social Media, Broadcast and Multicultural Marketing Campaigns
NEW YORK (Sept. 17, 2013) – Broadway’s latest opening isn’t a play or musical, it’s Connect360 Multimedia (www.c360m.com), a new company dedicated to bringing client messages to target audiences nationwide through social media, digital, public service announcements, broadcast and multicultural marketing. Connect360’s executive and senior management are seasoned veterans of the PR, corporate, agency and non-profit worlds who share a vision for quality client relationships and effective programs coupled with a socially responsible core. “We have incredibly dynamic and well-respected professionals our clients love working with,” said Steven Edelman, Connect360 partner and president. “Our relationships and expertise allow us to partner with clients effectively, reaching targeted, specialty audiences on multiple levels.” Connect360 plans to continue its core work pioneering the benefits of public service campaigns and developing unique programs delivering key messages and maximizing reach. Its services will focus where audiences are engaging today –social media, bloggers, strategically placed Web content and syndication, mobile marketing, multimedia and social news releases, webcasts, webinars, webisodes and video production. In addition, Connect360 offers expertise in Hispanic and multicultural public service announcements, broadcast and interactive/digital specialty services. The in-house team specializes in helping clients reach ethnic audiences through culturally oriented campaigns. Connect360’s competitive edge is driven by its people – successful campaigns are not geared on amassing audience impressions but on creating valuable content to build brand equity and drive awareness to issues and causes. “Our clients have confidence in who we are and the great work we’ve done for decades,” said Annette Minkalis, Connect360 partner and executive vice president. “From our digital interactive group to our seasoned media relations professionals, we look forward to offering best practices for new and existing clients with the consistent quality of service and experience we’ve spent years perfecting.” Along with the New York office, Connect360 will have a presence in San Francisco and Washington, DC. Joining the team is Julie Ellman, Partner & Senior Vice President; Chris Cavello, Partner & Senior Vice President; Joe Ricci, Vice President; Ivette Achong, Vice President of PSA Services; Julie Hurvitz, Director of Digital Operations; and veteran Phil Rabin representing the company in Washington, DC. ABOUT CONNECT360 Based in New York, Connect360 is a multimedia PR company specializing in connecting brands, nonprofits and causes to target audiences through strategic public service announcements, digital, social media and broadcast campaigns. Formed by seasoned industry leaders with an average of 30 years experience, the senior management
team has led the charge in creating effective programs tailored to match client campaign goals. A socially responsible company, Connect360 is committed to providing high quality relationships and service for its client, employees and partners.
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