The holiday season is generally one of the busiest times of the year for marketers as they plan for the best use of their remaining campaign budgets. According to Adobe Digital Marketing, double-digital growth is expected on Cyber Monday (up 15%) and Black Friday (up 17%), while Thanksgiving will be the fastest growing online shopping day (up 21%) in 2013.
The holidays are a perfect time to strategically place your campaign on the web to increase traffic to your website and deliver a high level of impressions. Along with the holidays comes a significant increase in online users, so make yourself visible to consumers shopping online, searching for holiday recipes or tweeting about bargains!
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Click on the infograph below to see online trends.