The most significant indicator of the impact of the PSA is seen in the visits to the Child Abduction website. The online distribution of the PSA which included blogger engagement and Yahoo! banner placements began
in September 2013. In the two months following that launch there were 4,542 first time visits to the website and in comparing the same time period in 2012 there were only 1,898 first time visits. That is an increase of 139%. The table below is a graphic representation of the increase by month.