PSA Misconceptions Debunked in Newly Released 2013 Market Analysis
Be sure to check out the Interactive version of this Infographic to learn more.
Connect360 released its 2013 analysis of hundreds of thousands of PSA airings that sets the record straight on a couple of common misconceptions. Data collected July-December 2013 proves the vast majority of PSA airings occur during the waking hours of 6 a.m. to 12 a.m. and that a good portion of PSAs — 25 percent — air in major markets like New York, Los Angeles, Chicago and Dallas. These results dispel popular myths that PSAs are relegated to smaller market stations or overnight hours while people are sleeping.