Monthly Archives: May 2014

  • A while ago I was quoted in a book with this whimsical observation: “Everything you need to know in life you learned in kindergarten: be nice to others, say please and thank you, and raise your hand to go to the bathroom!” OK, maybe we don’t need the last one so much. A great article […]

    CONTINUE READING
  • When a TV or radio station airs a Public Service Announcement, the station is considered to have made a “Gift-In-Kind” donation to the nonprofit organization, a donation that must be reported on the organization’s financial statements.  As an organization calculates earned media value for its PSA campaigns, it must be in compliance with Generally Accepted […]

    CONTINUE READING
  • Search Intent technology utilizes search terms to identify the targeted audience relevant to your campaign. When a consumer is online, search engine activity is collected, classified by keyword and category and mapped to a web user’s profile. This search data is then compiled so real-time decisions can be made on when best to serve your […]

    CONTINUE READING
  • Now, you may think from the subject that I have some kind of consumer awareness message about keeping babies safe from bed bugs.  In reality, they are two entirely separate topics.   In our nine months of being in business we’ve celebrated a lot of milestones along the way – our “first” this and our “first […]

    CONTINUE READING