When a TV or radio station airs a Public Service Announcement, the station is considered to have made a “Gift-In-Kind” donation to the nonprofit organization, a donation that must be reported on the organization’s financial statements.  As an organization calculates earned media value for its PSA campaigns, it must be in compliance with Generally Accepted Accounting Principles to satisfy a CPA audit that may take place.

At Connect360, all of our PSA earned media monitoring and valuation processes are under the direction of a CPA. As a PSA campaign is monitored and potentially thousands of broadcast airings are valued, it is important to have systems in place so all PSA valuations made by an organization can be approved by a CPA firm.

Let’s connect about earned media valuation and how it can benefit your campaign.