Join two experts – Judi Ketcik  and Chris Cavello – for a free breakfast or lunch roundtable discussion on how to produce engaging content with the right talent and how best to effectively utilize those assets to drive measurable results – e.g., get more volunteers, increase donations, drive traffic to your website, increase video views and more.

Learn from our experts about:

  • Key steps to elevate your cause / brand to make a lasting impact
  • Common oversights nonprofits make before creating content
  • How to connect with your audiences through the latest online trends
  • How to effectively engage influencers to embrace your cause and increase visibility
  • Simple steps any nonprofit can take to drive traffic to their content, social media channels and website
  • Avoiding mistakes that could impact results

Judi Ketcik is a partner at CK&D. Judi has a 20-plus year career in cause-marketing and corporate philanthropy.  For nearly ten years, she was Vice President of Communications at the Entertainment Industry Foundation (EIF), a leading charity in Hollywood, where she worked with an array of corporate donors and was part of the management team that launched two industry-wide campaigns: Stand Up To Cancer and iParticipate.  Prior to EIF Judi was a senior account manager for Ronald McDonald House Charities, a global children’s non-profit.

Chris Cavello is a partner and Senior Vice President of Connect360 Multimedia. With over 22 years experience and as one of the leaders in establishing the Internet as a viable tool for communications campaigns, Chris has developed results-driven marketing campaigns and provided counsel, strategy, and ROI evaluation for nonprofits, national healthcare organizations, corporations and government agencies. Chris has spearheaded interactive programs for organizations such as United States Department of Health & Human Services, National Foundation for Credit Counseling, The Prudential Sprit of Community Awards, San Diego Zoo Global, International Fund for Animal Welfare, Susan G. Komen for the Cure and Will Rogers Institute.

WHEN: Thursday, November 6, 2014
Choice of sessions as follows:
Breakfast session: 8:30 a.m.  (program begins 9:00 a.m.)
Lunch session: 12:00 p.m.  (program begins 12:30 p.m.)
WHERE: 321 North Clark Street, 5th Floor, Chicago, IL 

Seating is extremely limited, so register today.

CK&D is a cause marketing and media group. We consult with leading charitable brands and Fortune 500 companies to create socially responsible marketing strategies that elevate your cause or issue to a global stage.

Connect360 is a multimedia PR company connecting nonprofits and causes to target audiences through strategic broadcast, digital, social and influencer marketing campaigns.

For more information on this roundtable or our services, contact Annette Minkalis at 212-624-9182 or aminkalis@c360m.com or Julie Ellman at 650.520.9413 or jellman@c360m.com.