FACT: Over 6 billion hours of video are watched each month on You Tube, with 40% of it happening on mobile devices. With that kind of popularity, combined with the power of search engine optimization (SEO), video is an important way to get attention for a message. Yet, it’s surprising how many organizations don’t have a short video they can use on their website and use in blog posts. Possibly, it’s because they think that creating a video is a difficult and costly affair.
WHAT CAN YOU DO? Consider having an animated Whiteboard video created to tell your story. Whiteboard is a process that can turn your message into a creative and engaging video which combines pictures, text, and a voice over narrative. It’s an excellent way to grab an audience’s attention and connect with them. Over 52% of marketing professionals worldwide cite video as the most effective way to engage a target audience and Whiteboard videos are the most cost effective way to do that.
RESULT: You communicate a memorable message in a way that inspires people to take action. Whiteboard videos have a 41% higher conversion rate than standard videos. They work extremely well on social media platforms, which means you get more tweets, comments, and attention.
Every organization has a story to tell. Let us show you ours and how we used a Whiteboard video on the home page of our website.