I wanted to share this article that I wrote for nonprofit professionals who would appreciate knowing more about the extraordinary benefits Public Service Announcements can deliver to 501 (c) (3) organizations. These benefits include the ability to receive over $100 of donated television and radio advertising time for every dollar invested in delivering a PSA to broadcast stations, plus […]
CONTINUE READINGA Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This donation must be reported on the nonprofit organization’s audited financial statements, in order to comply with the American Institute of CPAs’ (AICPA) Generally Accepted Accounting Principles. Public relations firms develop […]
CONTINUE READINGThere are many terrific events and speakers scheduled. Check out the agenda here… http://socialmediaweek.org/newyork/
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