Connect360 partners with SDX, the San Diego Marketing Association, in a panel discussion about “How to Effectively Market a PSA Campaign to Generate Success and Significant ROI” The event will focus on:

  • How to produce compelling, engaging content to elevate your cause and make a lasting impact
  • What are the common mistakes made that impact results
  • How to effectively promote your PSA on traditional and online channels
  • How to authentically engage influencers to embrace your cause and increase visibility
  • What do bloggers look for to determine whether they will support a cause or public service message
  • What do PSA Directors look for before placing PSAs into rotation
  • How to use campaign metrics as in-kind contributions to impact the bottom line

Stay tuned for more updates in the coming weeks!