It is undeniable that media consumption has changed markedly in the past few years. Social media has become a part of our day-to-day lives; we time-shift and device-shift our television watching; and we can listen to the radio without even owning a traditional radio or sound system. Internet radio has now become mainstream.
A recent survey from Edison Research and Triton Digital found that 53% of Americans over the age of 12 listen to Internet radio monthly, and 44% listen to Internet radio weekly. Among those listeners of Internet radio, Pandora was the leading service, with more than half of Internet radio listeners choosing Pandora as the service they listen to with the greatest frequency. Other popular services include Spotify, iHeartRadio and iTunes Radio.
This creates a tremendous opportunity to target listeners and promote your cause or brand on Internet radio.
Through our partnership with Pandora and Spotify, Connect360 can help your organization take its distribution campaign to the next level. We offer a full-service package, Internet Radio Connection, for both nonprofits and brands. The service includes:
- A stream of your audio spot alongside an accompanying campaign banner on both Pandora and Spotify’s web and mobile platforms
- Custom graphic design for banner and landing page, utilizing campaign color scheme, logos, and tone
- A dedicated, senior-level campaign specialist providing weekly check-ins and comprehensive reports
- Detailed reporting, including: number of streams of the audio spot; total audience reach; clicks to your banner; and numerous screen shots of your campaign across Pandora and Spotify, web and mobile
Contact us to learn more about Connect360’s Internet Radio Connection.