Last year, 90% of Connect360’s online campaigns included some form of enhanced demographic and/or geographic targeting. This type of online consumer targeting better enables us to deliver brand and cause related messages to the precise audience segments that our clients hope to reach.
These campaigns were distributed across social media platforms, targeted websites and internet radio, among other platforms. Our analysis revealed that the most successful mechanisms for distribution of campaign materials online included: Precise Audience Targeting (Search Intent, Behavioral & Site Retargeting); Twitter parties; internet radio; infographics; and an integrated social media strategy that might include campaign placements on blogs and social media platforms, such as Facebook and Twitter.
Please click the link below to view an infographic of our results.
Connect360 is a leader in harnessing new Internet marketing technologies to help clients proactively promote their brand and cause related campaigns.