At Connect360, we pride ourselves on staying ahead of the curve.
When many think about public service announcements (PSAs), television and radio broadcasts of cause-oriented messaging comes to mind. But the way we, as a society, consume television and radio programming is changing significantly. We are increasingly consuming television and radio content online — even from our mobile devices.
This means that PSA delivery is changing, too. So it only makes sense: it is time to add more digital components to our PSA distribution strategy.
Electronic Press Kit
Electronic press kits (EPKs) are becoming a popular means for organizations to market not only their campaigns, but also their brand. An EPK is a pre-packaged campaign media kit in digital format, that includes: a campaign logo, graphics, embedded video and audio, live links, social media enhancements, and supporting text information, such as a spokesperson biography and support statistics.
Based on a recent Connect360 survey, television and radio stations prefer to receive EPKs over hard copy materials.
Each customized EPK is designed to complement an organization’s existing campaign website. An EPK can help bring your organization’s PSA campaign to life, in an electronic, share-able format that can be used by your organization as a marketing tool through email marketing and website placement, as well as on social media.
Broadcast PSA Service Enhancement
The popularity of internet radio will soon match (and eventually exceed) that of terrestrial radio. Americans are increasingly spending hours each day listening to music and other radio content online, making internet radio services an important new platform to consider as part of your PSA distribution strategy.
This service enhancement will include:
- Placement of a :15 or :30 segment on Pandora utilizing a cross-platform bundle that includes in-car, web, mobile and tablet. This will ensure PSA message delivery to highly engaged listeners with efficient demographic targeting and measurable delivery.
- 100,000 guaranteed Pandora broadcast impressions over a two week period.
We are currently offering this service exclusively for English language PSAs.