In anticipation of National Hispanic Heritage Month, which runs from September 15th through October 15th, Ivette Achong and Chris Cavello of Connect360 have co-authored an article, “The Keys to a Successful Hispanic Marketing Campaign.”

The article includes helpful tips for developing a campaign that targets Hispanic audiences.  For instance, merely translating a mainstream campaign in to Spanish is not enough.  Using Hispanic talent and incorporating culturally oriented themes will better enable your message to resonate with this audience.

In addition, the Hispanic population is very active on their mobile devices.  Targeting this audience via mobile applications and online radio could greatly enhance your reach.

To read more about how Connect360 can help you with your upcoming Hispanic marketing campaign, we encourage you to read our new article.

The article is available for download on our site:

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