Doing the Most Good

This year, Giving Tuesday fell out on December 1st, kicking off the season of holiday giving.  Last year, 31% of all charitable giving occurred in the month of December.  What this likely means, is that you are probably – right now – in the process of considering where and how to contribute this year. With…

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Three Voices to Listen to When Conducting a Social Media Audit

A social media audit is a thorough assessment of how you manage your brand online. It should examine which platforms you are using, the nature and quality of the content that you are distributing on those platforms, and the strength of the engagement that you generate. However, to conduct a proper examination, you cannot merely…

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