LA_roundtableOn Wednesday, January 27, 2016 Connect360 hosted a successful marketing and media strategy event with LA area nonprofits to discuss ways to engage with audiences to elevate their causes.  Our panelists included speakers from a well known nonprofit and Pandora Internet Radio in addition to an PSA specialist from C360, who discussed compelling content as a powerful tool to harness awareness and exposure for organizations – as well as the best vehicles to deliver messages and engage audiences.   Layering in broadcast PSAs with digital, and social media activities is the best way to reach precise audiences demographically and geographically.  Effective digital tools such as Pandora use first-party data which provides essential insight to uncover where your audience is online, their interests and passions.  Social media and digital provides one-to-one connection with personalization while broadcast provides widespread exposure at home and on the go.  Delivering campaign specific campaign details, having a social media presence, and being mobile compatible is essential to enlist support and engagement.  To learn more tips to engage and elevate your cause contact me at jellman@c360m.com or 650.579.7811.