PSA Media Valuations: Does Methodology Matter?

While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA campaign can be used as a Gift-In-Kind donation on their financial statements. However, there are specific guidelines that nonprofits need to follow in order to…

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Nonprofits Attend Seminar with Traditional and Digital Media Experts

Recently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.”    Panelists featured at the event included the PSA gatekeeper at NBCUniversal, the founder of Out-of-Home for GOOD, and experts from Upworthy and Hulu.All four brought their unique perspectives to the table, and even though they represented very…

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