Connect360’s Return on Investment for PSAs distributed in 2015-2016 continued to be exceptional! We last calculated the relationship between the Earned Media Value broadcast campaigns received and what clients spent in 2014. What we found then was that almost all campaigns received over $100 of donated media for every $1 spent distributing, tracking, and measuring their PSA campaigns, with the average PSA receiving $211 for every dollar spent.

The results are now in for campaigns we distributed in 2015 through the first half of 2016. Again, the results were outstanding, with the average PSA receiving $214 for every dollar spent. All valuations were calculated in full-compliance with Generally Accepted Accounting Principles.

For more information on how earned media valuations can benefit your organization, please check out our featured article in the CPA Journal. Steve Edelman can be reached at 212-624-9181 or sedelman@c360m.com.