Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success.
How best to leverage your video to deliver the campaign results you expect? Utilizing guaranteed video streaming opportunities on leading Internet content providers like Hulu, Pandora and CBS Interactive is an efficient way to get millions of people to engage with your video and branded content, thereby boosting your ROI.
Today’s digital age focuses on content marketing, relationship building and data analytics. But there’s one area that’s dominating and that’s digital video advertising. Driven by increasing consumption, Forbes predicts online video ad spending is expected to grow 31% this year. That’s a huge leap.
Connect360 has seen tremendous success integrating video pre-roll into our clients’ campaigns, generating measurable results and consumer engagement with a specific call-to-action. Our latest infographic; Digital Marketing Hotspots, takes you through the evolution of video marketing and provides a lot of support data for video’s inclusion in all marketing campaign strategies. Check it out here: http://c360m.com/2017DigitalMarketingHotspots/