Navigating the pandemic has not been easy for nonprofits.  To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for idea sharing.   Here are highlights showcasing how nonprofits got creative:     

  1. Donors – and former donors – are home, bored with isolation and eager to talk to someone, so take advantage and enlist your staff to make one-on-one phone calls
  2. With emails proving successful in raising money,  be sure to invest in “email hygiene” – cleaning donor databases – to improve results
  3. Paid ads on social media platforms like Facebook were driving good donation ROI, helping replace loss of revenue from cancelled fundraisers 
  4. One organization said they increased donations by being forthcoming with donors on how the pandemic has hindered their fundraising efforts
  5. On the donation page, offer the suggestion for a small increase in the donation amount – instead of $100 would they consider $105?  
  6. A nonprofit reported success by conducting no-cost Zoom webinars on topics important to their community and promoted via social media to reach new audiences
  7. Partner with other nonprofits with similar communities to expand your base
  8. In moving galas and other fundraisers to online, make the attendance free as several organizations reported it opened the door to new audiences and potential donors
  9. Leverage corporate partners that may have savings from staff unable to travel
  10. Leverage media partnerships that may now have the space to help support and promote your cause

Our next “Couch Conversation” is February 10th at 2pmET.   Topic:  My Most Successful Social or Digital Media Campaign.  Come share your success story and walk away with new ideas as you hear about successes from others. Click here: