Navigating the pandemic has not been easy for nonprofits. To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for idea sharing. Here are highlights showcasing how nonprofits got creative:
- Donors – and former donors – are home, bored with isolation and eager to talk to someone, so take advantage and enlist your staff to make one-on-one phone calls
- With emails proving successful in raising money, be sure to invest in “email hygiene” – cleaning donor databases – to improve results
- Paid ads on social media platforms like Facebook were driving good donation ROI, helping replace loss of revenue from cancelled fundraisers
- One organization said they increased donations by being forthcoming with donors on how the pandemic has hindered their fundraising efforts
- On the donation page, offer the suggestion for a small increase in the donation amount – instead of $100 would they consider $105?
- A nonprofit reported success by conducting no-cost Zoom webinars on topics important to their community and promoted via social media to reach new audiences
- Partner with other nonprofits with similar communities to expand your base
- In moving galas and other fundraisers to online, make the attendance free as several organizations reported it opened the door to new audiences and potential donors
- Leverage corporate partners that may have savings from staff unable to travel
- Leverage media partnerships that may now have the space to help support and promote your cause
Our next “Couch Conversation” is February 10th at 2pmET. Topic: My Most Successful Social or Digital Media Campaign. Come share your success story and walk away with new ideas as you hear about successes from others. Click here: https://c360m.com/Register/
No Comments to "2020 Recap: Ways Nonprofits Got Creative"