The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. The U.S. Hispanic population continues to be one of the most powerful demographic segments in the country, both in terms of population size and amount of charitable donations. Moreover, 42% of the U.S. Hispanic population are millennials, which makes for a vital demographic in volunteer engagement. National […]
CONTINUE READINGThe following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. […]
CONTINUE READINGWe’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers — those born during the post–World War II baby boom between 1946 and 1964 — are different from their parents and grandparents in that they will remain healthier, stay active, […]
CONTINUE READINGAccording to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV! There was a time not too long ago when digital advertising was all about banner ads, text ads and promotional emails. Not any more. Today’s digital age focuses on content marketing, relationship […]
CONTINUE READINGEach year Nielsen releases a 12-month ranking report of the top performing television public service announcements. We’re proud to report that of the 1,800 studied campaigns, Connect360 distributed seven of the top 50 PSAs (14%) ranked by airings! We’re proud to work on behalf of many amazing nonprofit organizations to help generate awareness around specific […]
CONTINUE READING8 million PSA airings 15 billion impressions $531 million in donated media values That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016! Connect360’s 2016 Analysis of PSAs is completed and the data shows the value and effectiveness of PSAs has never been stronger. In analyzing reams of […]
CONTINUE READINGThroughout the year, Connect360 is privileged to work with many nonprofit organizations in helping to generate awareness around specific causes and issues. We’re happy to kick-off 2017 with an updated online and downloadable awareness calendar that highlights special days, weeks, or months dedicated to raising awareness about important topics in areas covering health & safety, […]
CONTINUE READINGWhen marketers and communications professionals are in the early planning stages of a Hispanic marketing campaign, they frequently place Hispanic Millennials in the same bucket as other generations within the Hispanic community. It’s natural to focus on both Hispanics and millennials as one targeted audience group, but to truly have an effective Hispanic marketing campaign, […]
CONTINUE READINGMarketing professionals often spend significant dollars finding new ways to drive more qualified traffic to a campaign website. Imagine having the ability to capture targeted, relevant prospects right at the moment of intent? What if you could do this while spending less and receiving more clicks and message integration? It’s now possible using search intent […]
CONTINUE READINGThe holiday season is generally one of the busiest times of the year for marketers as they plan for the best use of their remaining campaign budgets. According to Adobe Digital Marketing, double-digital growth is expected on Cyber Monday (up 15%) and Black Friday (up 17%), while Thanksgiving will be the fastest growing online shopping […]
CONTINUE READINGOne of the toughest challenges facing PR professionals is how best to connect your campaign message with the right audiences. Given the number of outlets available to marketers today, everything from social media, mobile, TV, radio and print to billboards, elevators, supermarkets and gas stations, it can be overwhelming to try and figure out where […]
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