As we move further into 2020 and develop our marketing strategies, the question is not whether we should invest in video, but rather how much of our budget should be allocated to video production and distribution in order to increase ROI. Video is continuing to dominate the online landscape, not only among marketers, but also […]
CONTINUE READINGWe’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a daily basis, one thing remains certain; effective marketing is not possible without compelling content. As we gear up for new marketing initiatives in 2020, here […]
CONTINUE READINGBlog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country. According to the U.S. Census Bureau, the U.S. Hispanic population has reached 58.9 million which accounts for 18.1% of the total U.S. population. The Census Bureau is also projecting that the […]
CONTINUE READINGThe digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track campaign success. With vast amounts of data available real-time, choosing what metrics to analyze as efficiently as possible is more important than ever. But it […]
CONTINUE READINGWe live in a visual world and it’s getting more image-driven every day, with video leading the charge when it comes to online information consumption. That why, according to a recent Forbes report, 87% of online marketers currently use video content as a part of their digital marketing strategies. When thinking about where to allocate […]
CONTINUE READINGMobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities are endless in helping marketers reach their target audiences in new, innovative and impactful ways. With all of the major changes coming for the mobile industry in 2019 and beyond, […]
CONTINUE READINGWhen developing a robust PSA marketing campaign strategy, the challenge – and also the opportunity – is to strike the optimal balance between broadcast TV & radio, digital & social media that not only reaches an organizations’ target audience, but also fits within budget parameters. In today’s media landscape, a blended media approach is vital […]
CONTINUE READINGLate last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on communications professionals that are planning to run Facebook ad campaigns. Facebook’s News Feed, which appears when the site or mobile app is opened, will now favor posts shared by family […]
CONTINUE READINGWhen planning a marketing campaign, deciding where to put your resources to maximize ROI can be overwhelming. Especially when dealing with today’s digital landscape, the options are so vast that it can cause even the most seasoned marketer to question their decisions. To help address some of these concerns, Connect360 will host a complimentary informal […]
CONTINUE READINGVideo is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]
CONTINUE READINGConnect360 was proud to sponsor a webinar in tandem with the Chronicle of Philanthropy this past Thursday, September 28th. The live event focused on “Getting Started with Corporate Partnerships” for nonprofit organizations and was a tremendous success, with over 500 paid registrants. Of those, more than 400 remained online and participated for the entire hour-long […]
CONTINUE READINGIt’s hard to believe that we are already in the last quarter of 2017 and with that comes the need to begin planning for 2018 and develop strategic marketing campaigns that exceed your goals to drive organizational success. Pulling together an effective plan can be time consuming and difficult. With the media landscape constantly changing […]
CONTINUE READINGThe digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes with them. Consumers are engaging brands and their content on channels that didn’t even exist a year or two ago. But one area that has […]
CONTINUE READINGPlease join us on Thursday, September 28th at 2pm ET for a Connect360 sponsored webinar, in conjunction with the Chronicle of Philanthropy, on “Getting Started with Corporate Partnerships.” This one-hour webinar will cover a range of topics, including how nonprofits can form long-lasting relationships with corporate partners, attract support from businesses and build alliances with […]
CONTINUE READINGThe following post is a collaboration between VolunteerMatch and Connect360 Multimedia. The U.S. Hispanic population continues to be one of the most powerful demographic segments in the country, both in terms of population size and amount of charitable donations. Moreover, 42% of the U.S. Hispanic population are millennials, which makes for a vital demographic in volunteer engagement. National […]
CONTINUE READINGThe following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. […]
CONTINUE READINGWe’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers — those born during the post–World War II baby boom between 1946 and 1964 — are different from their parents and grandparents in that they will remain healthier, stay active, […]
CONTINUE READINGAccording to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV! There was a time not too long ago when digital advertising was all about banner ads, text ads and promotional emails. Not any more. Today’s digital age focuses on content marketing, relationship […]
CONTINUE READINGEach year Nielsen releases a 12-month ranking report of the top performing television public service announcements. We’re proud to report that of the 1,800 studied campaigns, Connect360 distributed seven of the top 50 PSAs (14%) ranked by airings! We’re proud to work on behalf of many amazing nonprofit organizations to help generate awareness around specific […]
CONTINUE READING8 million PSA airings 15 billion impressions $531 million in donated media values That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016! Connect360’s 2016 Analysis of PSAs is completed and the data shows the value and effectiveness of PSAs has never been stronger. In analyzing reams of […]
CONTINUE READING