Jennifer Chelwick has been named Director of Business Development for Connect360 Multimedia. The announcement was made today, by Annette Minkalis, Executive Vice President and Partner. Chelwick brings a vast knowledge of print, social and digital product sales and marketing strategy to the organization and will focus on cross-platform solutions for the company’s national nonprofit client base […]
CONTINUE READINGSAVE THE DATE: JUNE 3, 2015 Free Roundtable Discussion for Nonprofits How to Create Compelling Content to Elevate Your Cause and Engage with Your Audiences WHAT: Informal discussion for nonprofits on producing engaging content and effectively marketing your campaign to generate success and significant ROI. The session will include the following takeaways: How to produce […]
CONTINUE READINGConnect360 partners with SDX, the San Diego Marketing Association, in a panel discussion about “How to Effectively Market a PSA Campaign to Generate Success and Significant ROI” The event will focus on: How to produce compelling, engaging content to elevate your cause and make a lasting impact What are the common mistakes made that impact […]
CONTINUE READINGA Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This donation must be reported on the nonprofit organization’s audited financial statements, in order to comply with the American Institute of CPAs’ (AICPA) Generally Accepted Accounting Principles. Public relations firms develop […]
CONTINUE READINGThere are many terrific events and speakers scheduled. Check out the agenda here… http://socialmediaweek.org/newyork/
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CONTINUE READINGFACT: Over 6 billion hours of video are watched each month on You Tube, with 40% of it happening on mobile devices. With that kind of popularity, combined with the power of search engine optimization (SEO), video is an important way to get attention for a message. Yet, it’s surprising how many organizations don’t have a short video […]
CONTINUE READINGWe had a great time in #Chicago this week! We hosted round table discussions for #nonprofits and foundations and discussed how to effectively engage the infuencers who will embrace your cause and increase visibility online. Thanks for having us, Chi-town! We will see you again soon.
CONTINUE READINGToday as Americans all over the U.S. get out the vote for Election Day, more partners and dedicated Social Media Ambassadors across all 50 states and around the world are signing on to “get out the give” for December 2, 2014—this year’s #GivingTuesday. This global day dedicated to philanthropy and volunteering will fall just after […]
CONTINUE READINGJoin two experts – Judi Ketcik and Chris Cavello – for a free breakfast or lunch roundtable discussion on how to produce engaging content with the right talent and how best to effectively utilize those assets to drive measurable results – e.g., get more volunteers, increase donations, drive traffic to your website, increase video views and more. […]
CONTINUE READINGConnect360 is a proud sponsor of the Capital Communicator, a resource dedicated to bringing together the vast spectrum of communications professionals who influence and educate the Mid-Atlantic region and the world by providing news, trends, education, and opportunities for networking, career enhancement, business exchange and showcasing great work. www.capitolcommunicator.com
CONTINUE READINGCheck out the latest data released by Nielsen Research that shows how the Internet is influencing all age groups, specifically people 50+. Learn More
CONTINUE READINGCheck out our latest infographic on Internet campaign results from January through June 2014, including the top performing online platforms overall: View Infographic Here
CONTINUE READINGA Case Study Problem: A health related nonprofit with important information regarding hearing loss needed a compelling way to raise awareness about the organization, its mission and to drive viewers to their website and YouTube video. Solution: Connect360 organized a full-scale social media outreach campaign to generate support for the PSA initiative. A targeted list […]
CONTINUE READINGA Case Study Problem: A health-related nonprofit with important disease prevention information needed to target the Hispanic community and drive Spanish-speaking audiences to their website. Solution: Connect360 organized an integrated Hispanic marketing campaign featuring broadcast and Internet distribution tactics to create wide-ranging audience awareness. As part of the full-scale Hispanic media campaign, Connect360 developed a […]
CONTINUE READINGInfographics are an engaging way to present your campaign message to your target audience quickly and clearly. A well designed infographic helps you tell your organization’s story visually, while illustrating your support data, such as survey results, statistics, news and events, ensuring your information is not only easy to understand, but also fun to read […]
CONTINUE READINGFollowing the great response to our sessions in Washington, DC, C360 brings our informative roundtable session to New York on June 18th. Join two experts – Chris Cavello and Dave Fletcher – for a free luncheon and roundtable discussion on tactics to drive audiences to your organization’s website and, once on your site, making sure they […]
CONTINUE READINGWhen a TV or radio station airs a Public Service Announcement, the station is considered to have made a “Gift-In-Kind” donation to the nonprofit organization, a donation that must be reported on the organization’s financial statements. As an organization calculates earned media value for its PSA campaigns, it must be in compliance with Generally Accepted […]
CONTINUE READINGSearch Intent technology utilizes search terms to identify the targeted audience relevant to your campaign. When a consumer is online, search engine activity is collected, classified by keyword and category and mapped to a web user’s profile. This search data is then compiled so real-time decisions can be made on when best to serve your […]
CONTINUE READINGOn April 29, join two experts – Chris Cavello and Dave Fletcher – for a free breakfast or luncheon roundtable discussion on tactics to drive audiences to your organization’s website and, once on your site, making sure they can easily navigate to take the desired action – e.g., volunteer, donate, watch a video, sign-up. Learn […]
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