This will certainly go down as a memorable Memorial Day weekend, our first extended weekend since the start of COVID-19. From lockdown to re-opening, it has been a stressful few months, but we will come out of this stronger and more aware. During this pandemic, from broadcast to digital, media has been in a state […]
CONTINUE READINGHere’s some great info as presented by the Chronicle of Philanthropy Nonprofits attract three to five times more new donors on Giving Tuesday than on other days of the year, research shows. But how can you hold onto new supporters after the campaign ends? Start by greeting them, says Jeannie Howell, former director of nonprofit […]
CONTINUE READINGOriginal article syndicated from CNN. Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th? November 11th is a special day set aside to help us honor the men and women who have done so much for us. Veteran’s Day […]
CONTINUE READINGInteresting info from Inside Radio’s daily audio industry newsletter…. When consumers access music on their smart speakers, AM/FM is their first choice, followed by Amazon Music.. According to the Westwood One 2019 Audioscape report that utilizes data from Edison Research and Advertiser Perceptions, the number of Americans that own a smart speaker increased threefold from Q2 2017 […]
CONTINUE READINGDoes your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires all not-for-profit organizations to recognize the Gift-in-Kind fair market value of air time donated by broadcast stations that aired their PSAs for free. This is generally not easy to do. […]
CONTINUE READINGFeatured blog post as presented by the Chronicle of Philanthropy. Time Is Money: How to Measure the Value of Volunteers By Diane Knoepke Volunteers are a vital part of many nonprofit groups. But whether and how nonprofits measure the value of those volunteers varies widely. According to the International Labour Organization’s Manual on the Measurement of […]
CONTINUE READINGConnect360’s Return on Investment for PSAs distributed in 2015-2016 continued to be exceptional! We last calculated the relationship between the Earned Media Value broadcast campaigns received and what clients spent in 2014. What we found then was that almost all campaigns received over $100 of donated media for every $1 spent distributing, tracking, and measuring […]
CONTINUE READINGOnce upon a time there was an Emperor whose kingdom ran a broadcast Public Service Announcement campaign. It was so popular that every television and radio station in the kingdom aired it (it never hurts to be the Emperor). When the campaign’s “earned media” report arrived the Emperor was heard saying, “Look at these results! […]
CONTINUE READINGI wanted to share this article that I wrote for nonprofit professionals who would appreciate knowing more about the extraordinary benefits Public Service Announcements can deliver to 501 (c) (3) organizations. These benefits include the ability to receive over $100 of donated television and radio advertising time for every dollar invested in delivering a PSA to broadcast stations, plus […]
CONTINUE READINGA small unnoticed milestone passed last week. Connect360 celebrated its 3-month birthday. If Connect360 was a baby, it would be starting to lift its head on its own and showing signs of improved gross-motor coordination. Given that, I thought it would be interesting to ask, as Ed Koch (a former mayor of New York City […]
CONTINUE READINGIts been two weeks since Connect360 opened on Broadway and the reviews have been very good. Being the owner of a new company is a little like being a new parent. You get excited about the little things that happen for the first time. I’ll give you an example. A few days ago, our big, […]
CONTINUE READINGToday is the day we have been preparing for all summer. Today we announced to the world that Connect360 is open for business. Our new website went live. We moved into our new offices. Our new project reporting system is ready and we can access our new cloud-based computer systems on our new computers. Though […]
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