Connect360’s Return on Investment for PSAs distributed in 2015-2016 continued to be exceptional! We last calculated the relationship between the Earned Media Value broadcast campaigns received and what clients spent in 2014. What we found then was that almost all campaigns received over $100 of donated media for every $1 spent distributing, tracking, and measuring […]
CONTINUE READINGOnce upon a time there was an Emperor whose kingdom ran a broadcast Public Service Announcement campaign. It was so popular that every television and radio station in the kingdom aired it (it never hurts to be the Emperor). When the campaign’s “earned media” report arrived the Emperor was heard saying, “Look at these results! […]
CONTINUE READINGI wanted to share this article that I wrote for nonprofit professionals who would appreciate knowing more about the extraordinary benefits Public Service Announcements can deliver to 501 (c) (3) organizations. These benefits include the ability to receive over $100 of donated television and radio advertising time for every dollar invested in delivering a PSA to broadcast stations, plus […]
CONTINUE READINGA small unnoticed milestone passed last week. Connect360 celebrated its 3-month birthday. If Connect360 was a baby, it would be starting to lift its head on its own and showing signs of improved gross-motor coordination. Given that, I thought it would be interesting to ask, as Ed Koch (a former mayor of New York City […]
CONTINUE READINGIts been two weeks since Connect360 opened on Broadway and the reviews have been very good. Being the owner of a new company is a little like being a new parent. You get excited about the little things that happen for the first time. I’ll give you an example. A few days ago, our big, […]
CONTINUE READINGToday is the day we have been preparing for all summer. Today we announced to the world that Connect360 is open for business. Our new website went live. We moved into our new offices. Our new project reporting system is ready and we can access our new cloud-based computer systems on our new computers. Though […]
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