Last week, Facebook launched its new “Donate Now” button. Some say that it is a “small win” for nonprofits, because this new feature serves as a “call to action” that nonprofits can use on their Facebook pages. It is a means of driving traffic toward their sites and increasing donations. There are some pitfalls, though. […]
CONTINUE READING →Jennifer Chelwick has been named Director of Business Development for Connect360 Multimedia. The announcement was made today, by Annette Minkalis, Executive Vice President and Partner. Chelwick brings a vast knowledge of print, social and digital product sales and marketing strategy to the organization and will focus on cross-platform solutions for the company’s national nonprofit client base […]
CONTINUE READING →It is coming and we cannot deny it. Each morning as my alarm goes off at 6 AM the sky seems just a little bit darker than the day before. The days are getting shorter, cooler breezes are blowing and the school year is about to begin (or depending upon where you are in the country, […]
CONTINUE READING →In anticipation of National Hispanic Heritage Month, which runs from September 15th through October 15th, Ivette Achong and Chris Cavello of Connect360 have co-authored an article, “The Keys to a Successful Hispanic Marketing Campaign.” The article includes helpful tips for developing a campaign that targets Hispanic audiences. For instance, merely translating a mainstream campaign in […]
CONTINUE READING →Satellite Media Tours (SMTs) and Radio Media Tours (RMTs) are an opportunity for organizations to select a qualified spokesperson to spread a particular message on behalf of their organization. These types of messages tend to be informational in nature. In a SMT, your spokesperson will be in a studio, with a camera, and will be interviewed via […]
CONTINUE READING →As I sit here writing this blog post, while my Spotify “Deep Focus” playlist plays in the background, I can’t help but notice just how much a part of our lives streamed media – online radio, in particular – has become. At Connect360, many of us spend the day tuned in to online radio. Whether […]
CONTINUE READING →It’s summertime! School is out. Camp is in. Sunshine and smiles reign. But for the more than 15 million children in the U.S. struggling with a psychiatric or learning disorder, the summer can be a difficult time. It can also be a great time to seek out the help and support that they need. The […]
CONTINUE READING →When US soldiers returned home from World War II, they married and began their families, in an era now known as the “Baby Boom”. Each day, 10,000 of those babies turn 65. By 2030, 1 in 5 Americans will be over the age of 65. This is having a tremendous impact on the nonprofit organizations […]
CONTINUE READING →Earlier this year, our company President, Steven Edelman, published a white paper on how nonprofit organizations can properly value and report the financial benefit they receive from the free broadcast of their public service announcements (PSAs). Here are three key takeaways from the article: Free broadcast air time provided by television and radio stations to […]
CONTINUE READING →Social media is one of the best ways for a nonprofit to find and engage with their audience. According to the Pew Research Center, as of January 2014, 74% of online adults in America were on social media. If they are, your organization and your PSA campaign should be, too. I recently had the opportunity […]
CONTINUE READING →Yesterday marked the release of Giving USA 2015, the annual report on philanthropy for the year 2014. The report is released by the Indiana University Lilly Family School of Philanthropy and is considered a comprehensive source with respect to charitable giving in the US. The report indicates that giving is up beyond pre-recession levels. 2014 showed […]
CONTINUE READING →On Connect360 Blog, we write a lot about finding your audience where they are. Some of our recent blog posts have addressed traditional television and radio placements for PSAs, out of home placements, mobile advertising, and Precise Audience Targeting via the internet. But how can you determine if adding social media ad placements is right for your […]
CONTINUE READING →I recently had the opportunity to sit down with the members of Connect360’s PSA Team to learn about what they feel are the five most important reasons why nonprofit organizations should employ a public service announcement (PSA) campaign to promote their message. These insightful women, each of whom has a number of years of experience […]
CONTINUE READING →Connect360 offers many services to enable our clients to reach their target audiences. In our recent blog posts, we have discussed traditional television and radio placements for PSAs, out of home placements, and Precise Audience Targeting via the internet. But what options are available for when you are trying to spread your message to a predominantly […]
CONTINUE READING →At Connect360, we pride ourselves on staying ahead of the curve. When many think about public service announcements (PSAs), television and radio broadcasts of cause-oriented messaging comes to mind. But the way we, as a society, consume television and radio programming is changing significantly. We are increasingly consuming television and radio content online — even […]
CONTINUE READING →SAVE THE DATE: JUNE 3, 2015 Free Roundtable Discussion for Nonprofits How to Create Compelling Content to Elevate Your Cause and Engage with Your Audiences WHAT: Informal discussion for nonprofits on producing engaging content and effectively marketing your campaign to generate success and significant ROI. The session will include the following takeaways: How to produce […]
CONTINUE READING →Last Monday, May 4, 2015, our client, Prudential Financial, held its 20th annual Prudential Spirit of Community National Award Ceremony in Washington, D.C. At the ceremony, the exceptional honorees, middle school and high school students from across the country who have demonstrated excellence in volunteerism, were each awarded $5,000, a gold medallion, a crystal trophy […]
CONTINUE READING →Last year, 90% of Connect360’s online campaigns included some form of enhanced demographic and/or geographic targeting. This type of online consumer targeting better enables us to deliver brand and cause related messages to the precise audience segments that our clients hope to reach. These campaigns were distributed across social media platforms, targeted websites and internet […]
CONTINUE READING →Give Local America is a 24-hour crowdfunding event taking place on May 5, 2015. The goal of Give Local America is to encourage every person to give back to their local community and support local charities and organizations. In support of Give Local America, Connect 360’s Ivette Achong offered her insights and expertise on creating […]
CONTINUE READING →Last week, several members of the Connect360 team traveled to San Diego to lead a panel discussion on “How to Effectively Create and Market a PSA Campaign to Generate Success and Significant ROI.” The President of SDX invited Connect360 to San Diego to lead a panel discussion for an audience of nonprofit and marketing executives. The format […]
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