In late January, I had the opportunity to be a panelist at one of Connect360’s roundtable events in Los Angeles, California. The event invited area nonprofit organizations to partake in an informal panel discussion, Q&A, and brainstorm session on how nonprofit organizations can use integrated marketing and media strategies to engage with their audiences and […]
CONTINUE READING →On Wednesday, January 27, 2016 Connect360 hosted a successful marketing and media strategy event with LA area nonprofits to discuss ways to engage with audiences to elevate their causes. Our panelists included speakers from a well known nonprofit and Pandora Internet Radio in addition to an PSA specialist from C360, who discussed compelling content as […]
CONTINUE READING →When it comes to marketing, we always want to think out of the box regardless of the type of organization/company represented. For nonprofits looking to get the most “bang for their buck,” out-of-home (OOH) options are a great way to accomplish this since they ARE the most direct manner to get your message across and […]
CONTINUE READING →It is the time when we all take a closer look at ourselves and think about the things that we might change in the coming year. We draw “resolutions” or new goals for ourselves. It isn’t just individuals who do this. Companies do it, too. Good companies are in the business of adapting their services […]
CONTINUE READING →Educational, informative, engrossing or simply fun, podcasts can keep you company during your workout, your travels and many solitary tasks in between. Technically speaking, a podcast is a digital audio file, suitable for consumption on a computer or mobile device. Oftentimes, they may be part of a series, and subscribers to that series automatically receive new […]
CONTINUE READING →We’ve been busy at Connect360 this year — busy adding new digital services for organizations! Here is a list of just a few of the new services that we have added in 2015: Electronic Press Kit — An EPK is a pre-packaged campaign media kit that brings your campaign to life in a digital, shareable format […]
CONTINUE READING →This year, Giving Tuesday fell out on December 1st, kicking off the season of holiday giving. Last year, 31% of all charitable giving occurred in the month of December. What this likely means, is that you are probably – right now – in the process of considering where and how to contribute this year. With […]
CONTINUE READING →A social media audit is a thorough assessment of how you manage your brand online. It should examine which platforms you are using, the nature and quality of the content that you are distributing on those platforms, and the strength of the engagement that you generate. However, to conduct a proper examination, you cannot merely […]
CONTINUE READING →Thanksgiving is a time to gather around the table with those closest to you to reflect – hopefully with gratitude – on the year past. It is a time of celebration, and also a time marked by the joys of tradition. Connect360 encourages you to add a new tradition to your holiday this Thanksgiving: to […]
CONTINUE READING →America Recycles Day is coming up on November 15, 2015! America Recycles Day is a national initiative of Keep America Beautiful. The goal of this awareness day is to “promote and celebrate” recycling through educational events. You can organize an event in your community to help raise awareness about recycling. The America Recycles Day website offers […]
CONTINUE READING →It happens every year. The day after Halloween, as the last few packages of candy corn on the drugstore shelf are marked down to 75% off, holiday ornaments begin taking up adjacent shelf space. Your favorite retailers begin to post their annual gift guides online. You can’t help but notice, the holidays and the end […]
CONTINUE READING →It’s Marathon Week here in New York City. Barricades and bleachers are already set up at the finish line in Central Park, as the crisp autumn breeze blows gold and crimson leaves across them. The race is an iconic event, both to the city of New York, as well as to the global community of runners. […]
CONTINUE READING →The Child Mind Institute is a nonprofit organization “dedicated to transforming mental health care for children everywhere.” We have posted about their campaigns in the past, here and here. In response to recent mass shootings, including the Umpqua Community College shooting in Oregon earlier this month, Harold Koplewicz, MD, president of the Child Mind Institute […]
CONTINUE READING →We are having some beautiful fall weather here in New York City. It’s the kind of weather that makes you want to get outside and be active! Here are some of our favorite ways to be outdoors and give back to our local community: Run or walk a charity 5K. Use Runner’s World Race Finder […]
CONTINUE READING →We’re sure that by now you’ve heard about Giving Tuesday. Giving Tuesday is an annual philanthropic event, taking place on the Tuesday following Thanksgiving. It is coming up on December 1, 2015. Connect360 was a proud partner of the annual “global day of giving” in 2014. If your organization is planning to participate this year, this […]
CONTINUE READING →Connect360 is now offering Video Pre-Roll as one of our guaranteed placement options. Increasingly, clients are asking to get their video content placed and viewed online, and pre-roll is a great way to accomplish that. We have reached an agreement with DynAdmic, a contextual video ad network that does hyper-targeting with video by analyzing the content […]
CONTINUE READING →“People block ads because they can, and if they can block more ads they will.” Last week, Apple began allowing ad blocking apps through its new mobile operating system, iOS 9. However, within a couple of days, the number 1 ad blocking app was pulled from the App Store after only 36 hours at the top. […]
CONTINUE READING →Video is a great way to connect with your audience. There is no question that video is a highly entertaining format. It is an excellent way to increase engagement on social media, and the ability to consume video content on mobile devices is improving, as well. Whiteboard videos are a unique format of video. Also known as […]
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