While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA campaign can be used as a Gift-In-Kind donation on their financial statements. However, there are specific guidelines that nonprofits need to follow in order to […]
CONTINUE READING →Once upon a time there was an Emperor whose kingdom ran a broadcast Public Service Announcement campaign. It was so popular that every television and radio station in the kingdom aired it (it never hurts to be the Emperor). When the campaign’s “earned media” report arrived the Emperor was heard saying, “Look at these results! […]
CONTINUE READING →Connect360 is hosting a free breakfast event for nonprofits with industry leaders from Hulu, Upworthy, NBCUniversal and Out-of-Home for GOOD. Learn about the latest trends in nonprofit story telling and PSA engagement. You’ll walk away with great insight and ideas for elevating your mission. Join us on October 19 at 8:30 a.m. near Bryant Park. […]
CONTINUE READING →Traditional PR for nonprofits focuses on PSAs and earned media, while ignoring the benefits of paid advertising. In reality, both forms of marketing, when used properly, complement one another and can have a tremendous, positive impact on a nonprofit’s cause, and the communities it serves. The Benefits of Both Earned media placements raise awareness, create […]
CONTINUE READING →Some of our nonprofit clients planning late summer or early fall campaigns are worried about the potential impact the elections may have on their campaign, and are asking if they should consider holding the release until after the polls have closed. To learn what’s best, we took the question to PSA directors. While a few […]
CONTINUE READING →In late January, I had the opportunity to be a panelist at one of Connect360’s roundtable events in Los Angeles, California. The event invited area nonprofit organizations to partake in an informal panel discussion, Q&A, and brainstorm session on how nonprofit organizations can use integrated marketing and media strategies to engage with their audiences and […]
CONTINUE READING →On Wednesday, January 27, 2016 Connect360 hosted a successful marketing and media strategy event with LA area nonprofits to discuss ways to engage with audiences to elevate their causes. Our panelists included speakers from a well known nonprofit and Pandora Internet Radio in addition to an PSA specialist from C360, who discussed compelling content as […]
CONTINUE READING →When it comes to marketing, we always want to think out of the box regardless of the type of organization/company represented. For nonprofits looking to get the most “bang for their buck,” out-of-home (OOH) options are a great way to accomplish this since they ARE the most direct manner to get your message across and […]
CONTINUE READING →It is the time when we all take a closer look at ourselves and think about the things that we might change in the coming year. We draw “resolutions” or new goals for ourselves. It isn’t just individuals who do this. Companies do it, too. Good companies are in the business of adapting their services […]
CONTINUE READING →Educational, informative, engrossing or simply fun, podcasts can keep you company during your workout, your travels and many solitary tasks in between. Technically speaking, a podcast is a digital audio file, suitable for consumption on a computer or mobile device. Oftentimes, they may be part of a series, and subscribers to that series automatically receive new […]
CONTINUE READING →We’ve been busy at Connect360 this year — busy adding new digital services for organizations! Here is a list of just a few of the new services that we have added in 2015: Electronic Press Kit — An EPK is a pre-packaged campaign media kit that brings your campaign to life in a digital, shareable format […]
CONTINUE READING →This year, Giving Tuesday fell out on December 1st, kicking off the season of holiday giving. Last year, 31% of all charitable giving occurred in the month of December. What this likely means, is that you are probably – right now – in the process of considering where and how to contribute this year. With […]
CONTINUE READING →A social media audit is a thorough assessment of how you manage your brand online. It should examine which platforms you are using, the nature and quality of the content that you are distributing on those platforms, and the strength of the engagement that you generate. However, to conduct a proper examination, you cannot merely […]
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