As the year comes to a close, we tend to reflect on everything that has happened. It’s hard to sum up 2018 without thinking “more needs to be done.” Better gun laws, eliminating hate, preventing violence, understanding & combating mental health issues, addressing climate change & its devastating impact, etc. It was a year of learning […]
CONTINUE READINGDoes your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires all not-for-profit organizations to recognize the Gift-in-Kind fair market value of air time donated by broadcast stations that aired their PSAs for free. This is generally not easy to do. […]
CONTINUE READINGThink about what motivates you to engage with causes, brands and services. Now picture what motivates your mom, dad, grandparent, friend, brother or sister. Engagement is personal and a vital element to achieve your business goals. Here are a few tips to effectively engage with your audiences. Less is More – We are all time-starved […]
CONTINUE READINGVideo is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]
CONTINUE READINGIt’s hard to believe that we are already in the last quarter of 2017 and with that comes the need to begin planning for 2018 and develop strategic marketing campaigns that exceed your goals to drive organizational success. Pulling together an effective plan can be time consuming and difficult. With the media landscape constantly changing […]
CONTINUE READINGThe digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes with them. Consumers are engaging brands and their content on channels that didn’t even exist a year or two ago. But one area that has […]
CONTINUE READINGPlease join us on Thursday, September 28th at 2pm ET for a Connect360 sponsored webinar, in conjunction with the Chronicle of Philanthropy, on “Getting Started with Corporate Partnerships.” This one-hour webinar will cover a range of topics, including how nonprofits can form long-lasting relationships with corporate partners, attract support from businesses and build alliances with […]
CONTINUE READINGBased on a recent analysis, we may have a possible game-changer for nonprofits: using public service announcements (PSAs) as a donation tool. In reviewing public service campaigns that had spots with both a “general” as well as a “donate” call to action, our findings revealed 30% of the stations used the donate spot. A general […]
CONTINUE READINGThe following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. […]
CONTINUE READINGPSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare well with the media. We have always counseled nonprofits to end with a softer approach, like “for more information” or “to learn how you can help” along with the nonprofit’s […]
CONTINUE READINGWe’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers — those born during the post–World War II baby boom between 1946 and 1964 — are different from their parents and grandparents in that they will remain healthier, stay active, […]
CONTINUE READINGAccording to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV! There was a time not too long ago when digital advertising was all about banner ads, text ads and promotional emails. Not any more. Today’s digital age focuses on content marketing, relationship […]
CONTINUE READINGPublic service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver a big bang for the buck. In addition to driving huge impressions, they provide sustained exposure – staying on air 3 to 6 months, up to a year and beyond, […]
CONTINUE READINGWhile many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA campaign can be used as a Gift-In-Kind donation on their financial statements. However, there are specific guidelines that nonprofits need to follow in order to […]
CONTINUE READINGRecently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.” Panelists featured at the event included the PSA gatekeeper at NBCUniversal, the founder of Out-of-Home for GOOD, and experts from Upworthy and Hulu. All four brought their unique perspectives to the table, and even though they represented […]
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