It’s important to teach our children about wildlife and endangered species because empowering them to take action at an early age gives us better hope for the future. Kids are deeply connected to animals. Whenever a child sees someone with a dog at the park, they will go racing over to pet the animal. When […]
CONTINUE READINGIt’s hard to believe that we are already in the last quarter of 2017 and with that comes the need to begin planning for 2018 and develop strategic marketing campaigns that exceed your goals to drive organizational success. Pulling together an effective plan can be time consuming and difficult. With the media landscape constantly changing […]
CONTINUE READINGThe digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes with them. Consumers are engaging brands and their content on channels that didn’t even exist a year or two ago. But one area that has […]
CONTINUE READINGPlease join us on Thursday, September 28th at 2pm ET for a Connect360 sponsored webinar, in conjunction with the Chronicle of Philanthropy, on “Getting Started with Corporate Partnerships.” This one-hour webinar will cover a range of topics, including how nonprofits can form long-lasting relationships with corporate partners, attract support from businesses and build alliances with […]
CONTINUE READINGAs a Millennial, I have heard my fair share of opinions about my generation. Some feel we are self-absorbed and let’s face it; all of those selfie pictures aren’t helping to shift these beliefs. However, research proves there may be more to us than you think. The Millennial Impact Report from 2014 showed 84% of […]
CONTINUE READINGThe following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. […]
CONTINUE READINGPSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare well with the media. We have always counseled nonprofits to end with a softer approach, like “for more information” or “to learn how you can help” along with the nonprofit’s […]
CONTINUE READINGWe’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers — those born during the post–World War II baby boom between 1946 and 1964 — are different from their parents and grandparents in that they will remain healthier, stay active, […]
CONTINUE READINGAccording to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV! There was a time not too long ago when digital advertising was all about banner ads, text ads and promotional emails. Not any more. Today’s digital age focuses on content marketing, relationship […]
CONTINUE READINGWe’re pleased to provide the latest collaborative effort blog post between Connect360 and Volunteermatch! Every year on Mother’s Day, we honor mothers, grandmothers, and other important women in our lives with special dinners, gifts, and “thank you’s.” However, there is a gift that doesn’t cost anything and will keep giving back far beyond Mother’s Day […]
CONTINUE READINGPublic service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver a big bang for the buck. In addition to driving huge impressions, they provide sustained exposure – staying on air 3 to 6 months, up to a year and beyond, […]
CONTINUE READING8 million PSA airings 15 billion impressions $531 million in donated media values That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016! Connect360’s 2016 Analysis of PSAs is completed and the data shows the value and effectiveness of PSAs has never been stronger. In analyzing reams of […]
CONTINUE READINGWhile many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA campaign can be used as a Gift-In-Kind donation on their financial statements. However, there are specific guidelines that nonprofits need to follow in order to […]
CONTINUE READINGRecently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.” Panelists featured at the event included the PSA gatekeeper at NBCUniversal, the founder of Out-of-Home for GOOD, and experts from Upworthy and Hulu. All four brought their unique perspectives to the table, and even though they represented […]
CONTINUE READINGDesigning a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities, brainstorming ideas, developing programs and budgeting. An important component of systematic planning is mobilizing the best resources to guide you to success. During strategic planning […]
CONTINUE READINGConnect360 is hosting a free breakfast event for nonprofits with industry leaders from Hulu, Upworthy, NBCUniversal and Out-of-Home for GOOD. Learn about the latest trends in nonprofit story telling and PSA engagement. You’ll walk away with great insight and ideas for elevating your mission. Join us on October 19 at 8:30 a.m. near Bryant Park. […]
CONTINUE READINGIn late January, I had the opportunity to be a panelist at one of Connect360’s roundtable events in Los Angeles, California. The event invited area nonprofit organizations to partake in an informal panel discussion, Q&A, and brainstorm session on how nonprofit organizations can use integrated marketing and media strategies to engage with their audiences and […]
CONTINUE READINGRare Disease Day 2016: PATIENT VOICE, is on Monday, February 29th. This year, Rare Disease Day recognizes the crucial role patients play in voicing their needs and in implementing changes in healthcare, public policy and patient advocacy, that will improve their lives and the lives of their families. So what is a Rare Disease? In […]
CONTINUE READINGJennifer Chelwick has been named Director of Business Development for Connect360 Multimedia. The announcement was made today, by Annette Minkalis, Executive Vice President and Partner. Chelwick brings a vast knowledge of print, social and digital product sales and marketing strategy to the organization and will focus on cross-platform solutions for the company’s national nonprofit client base […]
CONTINUE READINGSAVE THE DATE: JUNE 3, 2015 Free Roundtable Discussion for Nonprofits How to Create Compelling Content to Elevate Your Cause and Engage with Your Audiences WHAT: Informal discussion for nonprofits on producing engaging content and effectively marketing your campaign to generate success and significant ROI. The session will include the following takeaways: How to produce […]
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