Last week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations. The open forum is simply an idea exchange where medical associations can learn from peers facing the same difficulties during the pandemic. Some of the information shared included: Virtual Events: While it can be expensive to produce virtual meetings, they have many benefits. […]
CONTINUE READINGConnect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th? November 11th is a special day set aside to help us honor the men and women who have done so much for us. Veteran’s Day was originally called Armistice Day […]
CONTINUE READINGIn September 2020 the Financial Accounting Standards Board (FASB), the chief rule making body that determines what Generally Accepted Accounting Principles are in the United States issued ASU 2020-17 to increase the level of financial statement disclosure in-kind donations nonprofits receive. And though ASC 2020-07 was not created exclusively to cover donations of free advertising […]
CONTINUE READINGLast week Connect360 conducted its fourth “Couch Conversation,” a virtual roundtable for nonprofits. The open forum is simply an idea exchange where nonprofits can learn from peers facing the same difficulties during these challenging times. Some of information shared included: EMAIL DATABASE. One national organization shared they are sending 60+ emails in a two-month period […]
CONTINUE READINGNonprofits shared different ways their organizations are working to increase donations for the upcoming Giving Season and Giving Tuesday in the third of our series of “Couch Conversations” — a Zoom event hosted by Connect360. Nonprofit marketing and communications professionals participated in an open forum to talk about strategies for making up for lost donations […]
CONTINUE READINGAs difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem to see the beginnings of an economic rebound in the U.S. and with that the chance for brands to reconnect with their core target audiences. However, when it comes to […]
CONTINUE READINGIn Connect360’s most recent Zoom “Couch Conversation,” nonprofits sat on our virtual sofa and shared their findings, experiences and solutions managing around current times. Highlights include: There’s a growing sense of “virtual” fatigue among donors. Early in the pandemic, virtual events worked well. They were a novelty and gave those at home something to do. […]
CONTINUE READINGWith a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns. Based on our experience, as well as polling broadcast stations and our digital network partners, below are insights and data points to help you make the most informed campaign decisions. […]
CONTINUE READINGConnect360 recently hosted a “Couch Convo” Zoom event where a dozen nonprofits gathered on our “virtual sofa” for informal conversation and to hear how other organizations have been managing during these unprecedented times. As a recap, here are some of the ideas nonprofits have shared as ways to generate awareness, expand a community base […]
CONTINUE READINGThis will certainly go down as a memorable Memorial Day weekend, our first extended weekend since the start of COVID-19. From lockdown to re-opening, it has been a stressful few months, but we will come out of this stronger and more aware. During this pandemic, from broadcast to digital, media has been in a state […]
CONTINUE READINGRecovery is defined as “a return to a normal state of health, mind, or strength.” The only way for us to recover is to know how we will do it! We didn’t plan for this difficult situation but we can plan our actions for after everything subsides. In order to be in the best position […]
CONTINUE READINGWe know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold. In conversations with many of these organizations we know they are trying to walk a fine line between being fiscally prudent but also understanding the need to be visible more now than ever. As […]
CONTINUE READINGEvery February Connect360 conducts an analysis of Public Service Announcement airings from the previous year to learn how the media uses PSAs and to monitor trends. We just completed our analysis of 2019 data which included over 2.5 million airings across 175 public service announcements distributed and tracked by Connect360 in 2019. Our analysis resulted […]
CONTINUE READINGWe’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a daily basis, one thing remains certain; effective marketing is not possible without compelling content. As we gear up for new marketing initiatives in 2020, here […]
CONTINUE READINGOriginal article syndicated from CNN. Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th? November 11th is a special day set aside to help us honor the men and women who have done so much for us. Veteran’s Day […]
CONTINUE READINGBlog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country. According to the U.S. Census Bureau, the U.S. Hispanic population has reached 58.9 million which accounts for 18.1% of the total U.S. population. The Census Bureau is also projecting that the […]
CONTINUE READINGIn an era of heavy spending on internet advertising, a more old fashioned medium is picking up speed – out of home ads are expected to hit $38 billion worldwide, up 3% from the previous year. OOH ads are effective engagement drivers – a recent Nielsen/Outdoor Advertising Association of America (OAAA) survey showed almost half […]
CONTINUE READING“Are PSAs still around?” “How are they doing these days?” These are two of the questions that we are frequently asked by nonprofits as we talk about the tools and strategies that can help organizations create awareness and lasting exposure for their messages. Every year, Connect360 analyzes a vast amount of broadcast public service announcement […]
CONTINUE READINGMobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities are endless in helping marketers reach their target audiences in new, innovative and impactful ways. With all of the major changes coming for the mobile industry in 2019 and beyond, […]
CONTINUE READINGAs the year comes to a close, we tend to reflect on everything that has happened. It’s hard to sum up 2018 without thinking “more needs to be done.” Better gun laws, eliminating hate, preventing violence, understanding & combating mental health issues, addressing climate change & its devastating impact, etc. It was a year of learning […]
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