Think about what motivates you to engage with causes, brands and services. Now picture what motivates your mom, dad, grandparent, friend, brother or sister. Engagement is personal and a vital element to achieve your business goals. Here are a few tips to effectively engage with your audiences. Less is More – We are all time-starved […]
CONTINUE READINGWhile the “Giving Season” seems a long way off, it’s really not. Donation-related searches start going up as early as September. To make sure your organization is ready to have donors give you the once-over, here’s a short checklist of things to consider. Be sure your home page has photos or visuals of how donations […]
CONTINUE READINGMany nonprofits release campaigns during September, October and November to target key awareness months or be visible for the Giving Season. Looking ahead to this critical period, one major event we’re closely monitoring is PSA impact for the upcoming mid-term fall elections. It’s going to be a very active time with voters filling 435 seats […]
CONTINUE READINGNielsen recently released its annual ranking report of the top performing television public service announcements (PSAs) based on 2017 PSA airings. Through its encoding technology, Nielsen is an industry leader in tracking PSA usage by broadcast stations across the country. Of the 1,500 PSAs tracked by Nielsen during all of 2017, Connect360 distributed six of […]
CONTINUE READINGWhen developing a robust PSA marketing campaign strategy, the challenge – and also the opportunity – is to strike the optimal balance between broadcast TV & radio, digital & social media that not only reaches an organizations’ target audience, but also fits within budget parameters. In today’s media landscape, a blended media approach is vital […]
CONTINUE READINGLate last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on communications professionals that are planning to run Facebook ad campaigns. Facebook’s News Feed, which appears when the site or mobile app is opened, will now favor posts shared by family […]
CONTINUE READINGAs a consultant, I continue to see nonprofits rebrand, build new interactive websites and implement social media strategies. All of this is done with the intention of reaching new audiences and engaging with potential donors. So, if you build your website and social media pages will the donors come? At our last event, digital marketing […]
CONTINUE READINGOn November 9th Connect 360 hosted a one-hour informal round table with digital marketing experts and nonprofit participants. The goal was to help nonprofit members learn about digital marketing campaigns. Digital marketing gurus Leslie Bargmann (Director Client Services, Jun Group) and Chris Cavello (SVP Digital Services, Connect360), gave everyone solid tips and insights. They discussed […]
CONTINUE READINGConnect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences. The results revealed the following: Television: • 90% of respondents indicated a preference for receiving PSAs digitally (either via digital delivery or by visiting a digital platform). The remainder noted combinations […]
CONTINUE READINGVideo is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]
CONTINUE READINGWhen planning a marketing campaign, deciding where to put your resources to maximize ROI can be overwhelming. Especially when dealing with today’s digital landscape, the options are so vast that it can cause even the most seasoned marketer to question their decisions. To help address some of these concerns, Connect360 will host a complimentary informal […]
CONTINUE READINGVideo is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]
CONTINUE READINGConnect360 was proud to sponsor a webinar in tandem with the Chronicle of Philanthropy this past Thursday, September 28th. The live event focused on “Getting Started with Corporate Partnerships” for nonprofit organizations and was a tremendous success, with over 500 paid registrants. Of those, more than 400 remained online and participated for the entire hour-long […]
CONTINUE READINGIt’s important to teach our children about wildlife and endangered species because empowering them to take action at an early age gives us better hope for the future. Kids are deeply connected to animals. Whenever a child sees someone with a dog at the park, they will go racing over to pet the animal. When […]
CONTINUE READINGIt’s hard to believe that we are already in the last quarter of 2017 and with that comes the need to begin planning for 2018 and develop strategic marketing campaigns that exceed your goals to drive organizational success. Pulling together an effective plan can be time consuming and difficult. With the media landscape constantly changing […]
CONTINUE READINGThe digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes with them. Consumers are engaging brands and their content on channels that didn’t even exist a year or two ago. But one area that has […]
CONTINUE READINGPlease join us on Thursday, September 28th at 2pm ET for a Connect360 sponsored webinar, in conjunction with the Chronicle of Philanthropy, on “Getting Started with Corporate Partnerships.” This one-hour webinar will cover a range of topics, including how nonprofits can form long-lasting relationships with corporate partners, attract support from businesses and build alliances with […]
CONTINUE READINGAs a Millennial, I have heard my fair share of opinions about my generation. Some feel we are self-absorbed and let’s face it; all of those selfie pictures aren’t helping to shift these beliefs. However, research proves there may be more to us than you think. The Millennial Impact Report from 2014 showed 84% of […]
CONTINUE READINGThe following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. […]
CONTINUE READINGPSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare well with the media. We have always counseled nonprofits to end with a softer approach, like “for more information” or “to learn how you can help” along with the nonprofit’s […]
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