Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry. This session focused on successful digital and social media campaigns. Some of the helpful information shared includes: Celebrity Influencers: Typically, celebrities aren’t able to commit their support to charities because of their busy schedules. […]
CONTINUE READINGThe pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI. Given the world’s current challenges, it’s even more important to be relevant, nimble and continue to position yourself for success. #1 Energize Your Audience with Video Short, attention-grabbing […]
CONTINUE READINGNavigating the pandemic has not been easy for nonprofits. To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for idea sharing. Here are highlights showcasing how nonprofits got creative: Donors – and former donors – are home, bored with isolation and eager to […]
CONTINUE READINGLast week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations. The open forum is simply an idea exchange where medical associations can learn from peers facing the same difficulties during the pandemic. Some of the information shared included: Virtual Events: While it can be expensive to produce virtual meetings, they have many benefits. […]
CONTINUE READINGConnect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th? November 11th is a special day set aside to help us honor the men and women who have done so much for us. Veteran’s Day was originally called Armistice Day […]
CONTINUE READINGIn September 2020 the Financial Accounting Standards Board (FASB), the chief rule making body that determines what Generally Accepted Accounting Principles are in the United States issued ASU 2020-17 to increase the level of financial statement disclosure in-kind donations nonprofits receive. And though ASC 2020-07 was not created exclusively to cover donations of free advertising […]
CONTINUE READINGLast week Connect360 conducted its fourth “Couch Conversation,” a virtual roundtable for nonprofits. The open forum is simply an idea exchange where nonprofits can learn from peers facing the same difficulties during these challenging times. Some of information shared included: EMAIL DATABASE. One national organization shared they are sending 60+ emails in a two-month period […]
CONTINUE READINGThis year has definitely thrown us some curve balls. While we hope next year will be different, it’s impossible to predict what 2021 will bring. No matter what happens, there are fundamental elements that need to be included in our marketing playbook. Sustain Visibility & Relevance Staying relevant and visible during the pandemic is critical. […]
CONTINUE READINGNonprofits shared different ways their organizations are working to increase donations for the upcoming Giving Season and Giving Tuesday in the third of our series of “Couch Conversations” — a Zoom event hosted by Connect360. Nonprofit marketing and communications professionals participated in an open forum to talk about strategies for making up for lost donations […]
CONTINUE READINGIn Connect360’s most recent Zoom “Couch Conversation,” nonprofits sat on our virtual sofa and shared their findings, experiences and solutions managing around current times. Highlights include: There’s a growing sense of “virtual” fatigue among donors. Early in the pandemic, virtual events worked well. They were a novelty and gave those at home something to do. […]
CONTINUE READINGWith a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns. Based on our experience, as well as polling broadcast stations and our digital network partners, below are insights and data points to help you make the most informed campaign decisions. […]
CONTINUE READINGConnect360 recently hosted a “Couch Convo” Zoom event where a dozen nonprofits gathered on our “virtual sofa” for informal conversation and to hear how other organizations have been managing during these unprecedented times. As a recap, here are some of the ideas nonprofits have shared as ways to generate awareness, expand a community base […]
CONTINUE READINGAccording to the U.S. Census Bureau and Pew Research Center, the U.S. Hispanic population reached 59.9 million in 2018. This has propelled Hispanics into the nation’s second fastest-growing racial or ethnic group after Asian Americans. The Nielsen Company and U.S. Census Bureau also report that by 2060, 30% or more of the population under 35 […]
CONTINUE READINGThis will certainly go down as a memorable Memorial Day weekend, our first extended weekend since the start of COVID-19. From lockdown to re-opening, it has been a stressful few months, but we will come out of this stronger and more aware. During this pandemic, from broadcast to digital, media has been in a state […]
CONTINUE READINGRecovery is defined as “a return to a normal state of health, mind, or strength.” The only way for us to recover is to know how we will do it! We didn’t plan for this difficult situation but we can plan our actions for after everything subsides. In order to be in the best position […]
CONTINUE READINGWe know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold. In conversations with many of these organizations we know they are trying to walk a fine line between being fiscally prudent but also understanding the need to be visible more now than ever. As […]
CONTINUE READINGAs we move further into 2020 and develop our marketing strategies, the question is not whether we should invest in video, but rather how much of our budget should be allocated to video production and distribution in order to increase ROI. Video is continuing to dominate the online landscape, not only among marketers, but also […]
CONTINUE READINGEvery February Connect360 conducts an analysis of Public Service Announcement airings from the previous year to learn how the media uses PSAs and to monitor trends. We just completed our analysis of 2019 data which included over 2.5 million airings across 175 public service announcements distributed and tracked by Connect360 in 2019. Our analysis resulted […]
CONTINUE READINGPreparing your marketing strategy for the year ahead is more exciting than ever. There are many more opportunities to precisely reach your audiences and goals in a meaningful, compelling way. Broadcast is still the dominant method of information consumption but there is competition to keep in mind. New platforms such as Apple+ and Disney+ have […]
CONTINUE READINGAs December dawns, many nonprofit organizations with a calendar year-end are hard at work calculating the value of the Gift-in-Kind donations they received. This includes the value of all airtime television and radio stations provided when they aired their Public Service Announcements (PSA) for free. That is because when a station airs a PSA for […]
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