Many nonprofits release campaigns during September, October and November to target key awareness months or be visible for the Giving Season. Looking ahead to this critical period, one major event we’re closely monitoring is PSA impact for the upcoming mid-term fall elections. It’s going to be a very active time with voters filling 435 seats […]
CONTINUE READINGNielsen recently released its annual ranking report of the top performing television public service announcements (PSAs) based on 2017 PSA airings. Through its encoding technology, Nielsen is an industry leader in tracking PSA usage by broadcast stations across the country. Of the 1,500 PSAs tracked by Nielsen during all of 2017, Connect360 distributed six of […]
CONTINUE READINGWhen developing a robust PSA marketing campaign strategy, the challenge – and also the opportunity – is to strike the optimal balance between broadcast TV & radio, digital & social media that not only reaches an organizations’ target audience, but also fits within budget parameters. In today’s media landscape, a blended media approach is vital […]
CONTINUE READINGConnect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences. The results revealed the following: Television: • 90% of respondents indicated a preference for receiving PSAs digitally (either via digital delivery or by visiting a digital platform). The remainder noted combinations […]
CONTINUE READINGVideo is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]
CONTINUE READINGConnect360 was proud to sponsor a webinar in tandem with the Chronicle of Philanthropy this past Thursday, September 28th. The live event focused on “Getting Started with Corporate Partnerships” for nonprofit organizations and was a tremendous success, with over 500 paid registrants. Of those, more than 400 remained online and participated for the entire hour-long […]
CONTINUE READINGBased on a recent analysis, we may have a possible game-changer for nonprofits: using public service announcements (PSAs) as a donation tool. In reviewing public service campaigns that had spots with both a “general” as well as a “donate” call to action, our findings revealed 30% of the stations used the donate spot. A general […]
CONTINUE READINGAs a Millennial, I have heard my fair share of opinions about my generation. Some feel we are self-absorbed and let’s face it; all of those selfie pictures aren’t helping to shift these beliefs. However, research proves there may be more to us than you think. The Millennial Impact Report from 2014 showed 84% of […]
CONTINUE READINGThe following post is a collaboration between VolunteerMatch and Connect360 Multimedia. The U.S. Hispanic population continues to be one of the most powerful demographic segments in the country, both in terms of population size and amount of charitable donations. Moreover, 42% of the U.S. Hispanic population are millennials, which makes for a vital demographic in volunteer engagement. National […]
CONTINUE READINGThe following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. […]
CONTINUE READINGPSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare well with the media. We have always counseled nonprofits to end with a softer approach, like “for more information” or “to learn how you can help” along with the nonprofit’s […]
CONTINUE READINGAccording to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV! There was a time not too long ago when digital advertising was all about banner ads, text ads and promotional emails. Not any more. Today’s digital age focuses on content marketing, relationship […]
CONTINUE READINGConnect360’s Return on Investment for PSAs distributed in 2015-2016 continued to be exceptional! We last calculated the relationship between the Earned Media Value broadcast campaigns received and what clients spent in 2014. What we found then was that almost all campaigns received over $100 of donated media for every $1 spent distributing, tracking, and measuring […]
CONTINUE READINGPublic service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver a big bang for the buck. In addition to driving huge impressions, they provide sustained exposure – staying on air 3 to 6 months, up to a year and beyond, […]
CONTINUE READINGEach year Nielsen releases a 12-month ranking report of the top performing television public service announcements. We’re proud to report that of the 1,800 studied campaigns, Connect360 distributed seven of the top 50 PSAs (14%) ranked by airings! We’re proud to work on behalf of many amazing nonprofit organizations to help generate awareness around specific […]
CONTINUE READING8 million PSA airings 15 billion impressions $531 million in donated media values That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016! Connect360’s 2016 Analysis of PSAs is completed and the data shows the value and effectiveness of PSAs has never been stronger. In analyzing reams of […]
CONTINUE READINGThroughout the year, Connect360 is privileged to work with many nonprofit organizations in helping to generate awareness around specific causes and issues. We’re happy to kick-off 2017 with an updated online and downloadable awareness calendar that highlights special days, weeks, or months dedicated to raising awareness about important topics in areas covering health & safety, […]
CONTINUE READINGWhile many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA campaign can be used as a Gift-In-Kind donation on their financial statements. However, there are specific guidelines that nonprofits need to follow in order to […]
CONTINUE READINGRecently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.” Panelists featured at the event included the PSA gatekeeper at NBCUniversal, the founder of Out-of-Home for GOOD, and experts from Upworthy and Hulu. All four brought their unique perspectives to the table, and even though they represented […]
CONTINUE READINGOnce upon a time there was an Emperor whose kingdom ran a broadcast Public Service Announcement campaign. It was so popular that every television and radio station in the kingdom aired it (it never hurts to be the Emperor). When the campaign’s “earned media” report arrived the Emperor was heard saying, “Look at these results! […]
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