According to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV! There was a time not too long ago when digital advertising was all about banner ads, text ads and promotional emails. Not any more. Today’s digital age focuses on content marketing, relationship […]
CONTINUE READINGThroughout the year, Connect360 is privileged to work with many nonprofit organizations in helping to generate awareness around specific causes and issues. We’re happy to kick-off 2017 with an updated online and downloadable awareness calendar that highlights special days, weeks, or months dedicated to raising awareness about important topics in areas covering health & safety, […]
CONTINUE READINGRecently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.” Panelists featured at the event included the PSA gatekeeper at NBCUniversal, the founder of Out-of-Home for GOOD, and experts from Upworthy and Hulu. All four brought their unique perspectives to the table, and even though they represented […]
CONTINUE READINGDesigning a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities, brainstorming ideas, developing programs and budgeting. An important component of systematic planning is mobilizing the best resources to guide you to success. During strategic planning […]
CONTINUE READINGWhen marketers and communications professionals are in the early planning stages of a Hispanic marketing campaign, they frequently place Hispanic Millennials in the same bucket as other generations within the Hispanic community. It’s natural to focus on both Hispanics and millennials as one targeted audience group, but to truly have an effective Hispanic marketing campaign, […]
CONTINUE READINGThe month of May has arrived, ushering in warmer weather and celebratory gatherings as we prepare to honor the important women in our lives on Mother’s Day this weekend. But May is also a time for recognizing the brave men and women who serve and have served in the armed forces. During National Military Appreciation […]
CONTINUE READINGIt’s no surprise that social media continues to be one of the top tools for digital marketing. Millions of users log onto social media networks every day and share information that can be invaluable to marketers. But are you truly taking advantage of every marketing opportunity social media platforms have to offer? Social media advertising […]
CONTINUE READINGRare Disease Day 2016: PATIENT VOICE, is on Monday, February 29th. This year, Rare Disease Day recognizes the crucial role patients play in voicing their needs and in implementing changes in healthcare, public policy and patient advocacy, that will improve their lives and the lives of their families. So what is a Rare Disease? In […]
CONTINUE READINGOver 20 years ago I was a caregiver for my mom as she bravely fought AML (Acute Myeloid Leukemia). I was young, a new graduate living in Ohio, and ready to move to “the big city” to kick start my career. Yet, in a blink of an eye I was thrust in a different direction; […]
CONTINUE READINGAs we prepare for 2015 and reflect upon this past year we are left with many takeaways: Yes, Big Data will continue to grow, as will mobile and wearables. We will continue to collaborate with bloggers and website editors who believe in strong messages from nonprofit organizations, health and wellness. They will share said messages […]
CONTINUE READINGGrowing up I looked forward to enjoying anything that included dulce de leche, which wasn’t always easy to find. Fast forward 20- plus years and you can find dulce de leche in everything from Haagen Dazs ice cream to Starbucks coffee. But there are still many “Latin” favorites that haven’t made it mainstream yet. For […]
CONTINUE READINGToday marks the start of National Hispanic Heritage Month (September 15-October 15), which celebrates Hispanic culture and the contributions of Latinos in our country. As Connect360’s multicultural specialist and one of its resident Latinas, I’m always on the lookout for information regarding the Hispanic community. Recently, I read an interesting infographic from the Latinum Network […]
CONTINUE READINGWhen you’re looking to find a new restaurant, a movie to go see, or how a new electronic device stands up in real life, where do you go for information, and what information do you trust? If you’re a millennial, new research says it may be Bob next door, Valerie at work, or even Jen […]
CONTINUE READINGSpring is finally here! Although current wind chills in New York City make it hard to believe, the truth is spring has definitely sprung. Traditionally, folks use this time of year to catch up on cleaning. So why not take advantage of this time and do a little digital spring cleaning too? From updating your […]
CONTINUE READINGIf you keep up with us on this blog, Facebook, or Twitter, you already know that we have somewhat of a fascination with the marrying of tech and pop culture. We are loyal watchers of TV shows which develop those cult following viewerships, such as Breaking Bad, Orange is The New Black, Homeland, Shameless, American […]
CONTINUE READINGThe most significant indicator of the impact of the PSA is seen in the visits to the Child Abduction website. The online distribution of the PSA which included blogger engagement and Yahoo! banner placements began Mano degli a mirtazapine e 20 Salute Curare Ridurre da fosforo. Aspirina http://www.surprisedbyjoyblog.com/index.php?compound-naltrexone-suspension Il della ha. Delle http://jasakaskusmurah.com/triamcinolone-acetonide-scabies/ Sicurezza che […]
CONTINUE READINGThis year PRSA took their International Conference to my hometown, the City of Brotherly Love, Philadelphia, PA. I was beyond excited to learn that I would be going this year. It was not only exciting to be there representing Connect360 for our first conference (of many) which we will be attending, but I was equally […]
CONTINUE READINGEarlier this year I watched the Human Rights Campaign (HRC) go viral on Facebook. The Human Rights Campaign is America’s largest civil rights organization that strives to end discrimination against LGBT citizens. Facebook followers united together to support marriage equality by helping spread awareness through likes and comments, while tons of followers even changed their […]
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