• Home
  • Blog
  • Team
  • PSA Connect
  • Let’s Connect

News & Events

  • A Baseball Quote That Helps with Marketing

    • By Chris Cavello
    • On April 6, 2021
    Posted In C360 Buzz, Digital, marketing, News, PSA

    During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball.  However, he was one of the giants of the game with a lifetime batting average of .345 and being inducted into the Hall of Fame in 1939. “Wee Willie” Keller […]

    CONTINUE READING →
  • How Watching Television Can Help You to Feel Better

    • By Steven Edelman
    • On March 24, 2021
    Posted In C360 Buzz, Digital, marketing, News, PSA, Social Media

    No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy shows as a stress reliever over the past year. Yes, it looks like we all need a good laugh to get through the day. That […]

    CONTINUE READING →
  • Nonprofits Share Digital & Social Media Success

    • By Julie Ellman
    • On February 22, 2021
    Posted In C360 Buzz, Digital, Events, marketing, News, PSA, Social Media

    Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry.  This session focused on successful digital and social media campaigns. Some of the helpful information shared includes: Celebrity Influencers:  Typically, celebrities aren’t able to commit their support to charities because of their busy schedules.  […]

    CONTINUE READING →
  • Three Tips for Sustaining Brand Awareness

    • By Julie Ellman
    • On February 11, 2021
    Posted In C360 Buzz, Digital, marketing, News, PSA, Social Media

    The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI.  Given the world’s current challenges, it’s even more important to be relevant, nimble and continue to position yourself for success. #1 Energize Your Audience with Video Short, attention-grabbing […]

    CONTINUE READING →
  • 2020 Recap: Ways Nonprofits Got Creative

    • By Annette Minkalis
    • On January 28, 2021
    Posted In C360 Buzz, Digital, marketing, News, PSA, Social Media

    Navigating the pandemic has not been easy for nonprofits.  To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for idea sharing.   Here are highlights showcasing how nonprofits got creative:      Donors – and former donors – are home, bored with isolation and eager to […]

    CONTINUE READING →
  • Medical Associations Share Ideas / Challenges

    • By Julie Ellman
    • On November 12, 2020
    Posted In C360 Buzz, marketing, News, PSA, Social Media

    Last week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations.  The open forum is simply an idea exchange where medical associations can learn from peers facing the same difficulties during the pandemic.  Some of the information shared included: Virtual Events:  While it can be expensive to produce virtual meetings, they have many benefits.  […]

    CONTINUE READING →
  • Why We Are Proud to Celebrate Veterans Day

    • By Steven Edelman
    • On November 11, 2020
    Posted In News, PSA, veterans

    Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th? November 11th is a special day set aside to help us honor the men and women who have done so much for us. Veteran’s Day was originally called Armistice Day […]

    CONTINUE READING →
  • Implementing the New Accounting Requirements For Broadcast Public Service Announcements

    • By Steven Edelman
    • On November 2, 2020
    Posted In C360 Buzz, News, PSA

    In September 2020 the Financial Accounting Standards Board (FASB), the chief rule making body that determines what Generally Accepted Accounting Principles are in the United States issued ASU 2020-17 to  increase the level of financial statement disclosure in-kind donations nonprofits receive. And though ASC 2020-07 was not created exclusively to cover donations of free advertising […]

    CONTINUE READING →
  • Nonprofits Continue to Share Ideas/Challenges

    • By Annette Minkalis
    • On October 29, 2020
    Posted In C360 Buzz, Digital, Events, marketing, News, PSA

    Last week Connect360 conducted its fourth “Couch Conversation,” a virtual roundtable for nonprofits.  The open forum is simply an idea exchange where nonprofits can learn from peers facing the same difficulties during these challenging times. Some of information shared included:   EMAIL DATABASE.   One national organization shared they are sending 60+ emails in a two-month period […]

    CONTINUE READING →
  • Nonprofits Share ‘Giving Season’ Ideas to Boost Donations

    • By Annette Minkalis
    • On September 11, 2020
    Posted In C360 Buzz, News, PSA, Social Media

    Nonprofits shared different ways their organizations are working to increase donations for the upcoming Giving Season and Giving Tuesday in the third of our series of “Couch Conversations” — a Zoom event hosted by Connect360.  Nonprofit marketing and communications professionals participated in an open forum to talk about strategies for making up for lost donations […]

    CONTINUE READING →
  • Digital Marketing Now… and for 2021

    • By Chris Cavello
    • On September 1, 2020
    Posted In Digital, marketing, News

    As difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem to see the beginnings of an economic rebound in the U.S. and with that the chance for brands to reconnect with their core target audiences. However, when it comes to […]

    CONTINUE READING →
  • The Way of the COVID World: Nonprofits Need a Plan A, B and C

    • By Annette Minkalis
    • On August 13, 2020
    Posted In C360 Buzz, marketing, News, PSA, Social Media

    In Connect360’s most recent Zoom “Couch Conversation,” nonprofits sat on our virtual sofa and shared their findings, experiences and solutions managing around current times.  Highlights include: There’s a growing sense of “virtual” fatigue among donors.   Early in the pandemic, virtual events worked well.  They were a novelty and gave those at home something to do.  […]

    CONTINUE READING →
  • Navigating Media Campaigns During the Elections

    • By Julie Ellman
    • On July 27, 2020
    Posted In Digital, marketing, News, PSA, Social Media

    With a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns.  Based on our experience, as well as polling broadcast stations and our digital network partners, below are insights and data points to help you make the most informed campaign decisions. […]

    CONTINUE READING →
  • NONPROFITS SHARE STORIES OF INNOVATION & RESILIANCE AMID COVID-19

    • By Annette Minkalis
    • On July 2, 2020
    Posted In C360 Buzz, Events, News, PSA, Social Media

    Connect360 recently hosted a “Couch Convo” Zoom event where a dozen nonprofits gathered on our “virtual sofa” for informal conversation and to hear how other organizations have been managing during these unprecedented times.     As a recap, here are some of the ideas nonprofits have shared as ways to generate awareness, expand a  community base […]

    CONTINUE READING →
  • Memorial Day Weekend 2020

    • By Steven Edelman
    • On May 22, 2020
    Posted In C360 Buzz, marketing, News, PSA, Social Media

    This will certainly go down as a memorable Memorial Day weekend, our first extended weekend since the start of COVID-19. From lockdown to re-opening, it has been a stressful few months, but we will come out of this stronger and more aware. During this pandemic, from broadcast to digital, media has been in a state […]

    CONTINUE READING →
  • Why You Need a COVID-19 Recovery Plan

    • By Julie Ellman
    • On April 15, 2020
    Posted In C360 Buzz, Giving Back, News, PSA

    Recovery is defined as “a return to a normal state of health, mind, or strength.” The only way for us to recover is to know how we will do it!  We didn’t plan for this difficult situation but we can plan our actions for after everything subsides.   In order to be in the best position […]

    CONTINUE READING →
  • How the Pandemic is Changing the World of Public Awareness

    • By Annette Minkalis
    • On March 27, 2020
    Posted In C360 Buzz, Giving Back, Here's How We Can Help, News, PSA

    We know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold.   In conversations with many of these organizations we know they are trying to walk a fine line between being fiscally prudent but also understanding the need to be visible more now than ever.   As […]

    CONTINUE READING →
  • PUBLIC SERVICE ANNOUNCEMENTS: 2019 DATA ANALYSIS

    • By Annette Minkalis
    • On February 11, 2020
    Posted In C360 Buzz, marketing, News, PSA

    Every February Connect360 conducts an analysis of Public Service Announcement  airings from the previous year to learn how the media uses PSAs and to monitor trends. We just completed our analysis of 2019 data which included over 2.5 million airings across 175 public service announcements distributed and tracked by Connect360 in 2019.    Our analysis resulted […]

    CONTINUE READING →
  • Content is Still King

    • By Chris Cavello
    • On November 13, 2019
    Posted In C360 Buzz, Digital, marketing, News, PSA, Social Media

    We’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a daily basis, one thing remains certain; effective marketing is not possible without compelling content. As we gear up for new marketing initiatives in 2020, here […]

    CONTINUE READING →
  • Why We Are Proud to Celebrate Veterans Day

    • By Steven Edelman
    • On November 8, 2019
    Posted In Giving Back, News

    Original article syndicated from CNN. Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th? November 11th is a special day set aside to help us honor the men and women who have done so much for us. Veteran’s Day […]

    CONTINUE READING →
  • 1
  • 2
  • 3
  • 4
  • 5
  • Contact Us