The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. […]
CONTINUE READING →PSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare well with the media. We have always counseled nonprofits to end with a softer approach, like “for more information” or “to learn how you can help” along with the nonprofit’s […]
CONTINUE READING →We’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers — those born during the post–World War II baby boom between 1946 and 1964 — are different from their parents and grandparents in that they will remain healthier, stay active, […]
CONTINUE READING →We’re pleased to provide the latest collaborative effort blog post between Connect360 and Volunteermatch! Every year on Mother’s Day, we honor mothers, grandmothers, and other important women in our lives with special dinners, gifts, and “thank you’s.” However, there is a gift that doesn’t cost anything and will keep giving back far beyond Mother’s Day […]
CONTINUE READING →Public service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver a big bang for the buck. In addition to driving huge impressions, they provide sustained exposure – staying on air 3 to 6 months, up to a year and beyond, […]
CONTINUE READING →8 million PSA airings 15 billion impressions $531 million in donated media values That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016! Connect360’s 2016 Analysis of PSAs is completed and the data shows the value and effectiveness of PSAs has never been stronger. In analyzing reams of […]
CONTINUE READING →While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA campaign can be used as a Gift-In-Kind donation on their financial statements. However, there are specific guidelines that nonprofits need to follow in order to […]
CONTINUE READING →Connect360 is hosting a free breakfast event for nonprofits with industry leaders from Hulu, Upworthy, NBCUniversal and Out-of-Home for GOOD. Learn about the latest trends in nonprofit story telling and PSA engagement. You’ll walk away with great insight and ideas for elevating your mission. Join us on October 19 at 8:30 a.m. near Bryant Park. […]
CONTINUE READING →In late January, I had the opportunity to be a panelist at one of Connect360’s roundtable events in Los Angeles, California. The event invited area nonprofit organizations to partake in an informal panel discussion, Q&A, and brainstorm session on how nonprofit organizations can use integrated marketing and media strategies to engage with their audiences and […]
CONTINUE READING →Jennifer Chelwick has been named Director of Business Development for Connect360 Multimedia. The announcement was made today, by Annette Minkalis, Executive Vice President and Partner. Chelwick brings a vast knowledge of print, social and digital product sales and marketing strategy to the organization and will focus on cross-platform solutions for the company’s national nonprofit client base […]
CONTINUE READING →SAVE THE DATE: JUNE 3, 2015 Free Roundtable Discussion for Nonprofits How to Create Compelling Content to Elevate Your Cause and Engage with Your Audiences WHAT: Informal discussion for nonprofits on producing engaging content and effectively marketing your campaign to generate success and significant ROI. The session will include the following takeaways: How to produce […]
CONTINUE READING →Connect360 partners with SDX, the San Diego Marketing Association, in a panel discussion about “How to Effectively Market a PSA Campaign to Generate Success and Significant ROI” The event will focus on: How to produce compelling, engaging content to elevate your cause and make a lasting impact What are the common mistakes made that impact […]
CONTINUE READING →There are many terrific events and speakers scheduled. Check out the agenda here… http://socialmediaweek.org/newyork/
CONTINUE READING →Download our infographic here
CONTINUE READING →We had a great time in #Chicago this week! We hosted round table discussions for #nonprofits and foundations and discussed how to effectively engage the infuencers who will embrace your cause and increase visibility online. Thanks for having us, Chi-town! We will see you again soon.
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