Ivette Achong leads Connect360’s public service division and is the company’s multicultural specialist. In these roles, Ivette provides clients with the strategic counsel and services that effectively connect them to their target audiences while generating maximum return on investment.
Ivette’s career in public relations spans over two decades with senior positions at numerous mainstream and multicultural agencies. During the past 15 years, Ivette has specialized in serving as a public service advertising strategist and team leader. In addition to running the daily operations of the PSA department, Ivette is a hands-on manager who works meticulously to strategize and execute public service campaigns so that these meet each client’s objectives and budgets. She has established a proven track record of success in garnering national exposure, as well as millions in donated media values and audience impressions, for dozens of nonprofit organizations such as Susan G. Komen, March of Dimes, Alcoholics Anonymous, Paralyzed Veterans of America and San Diego Zoo Global, among many others.
Additionally, Ivette’s multicultural marketing experience, diverse ethnic background and fluency in Spanish have helped her clients successfully reach the Hispanic market via culturally-oriented campaigns.
A native of the Big Apple and resident of Queens, Ivette holds dual degrees in journalism and sociology from New York University. When she’s not promoting important public service causes, Ivette spends time exploring the city, enjoying a variety of music and movies, and supporting the economy by shopping at her favorite stores.
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