The holiday season is generally one of the busiest times of the year for marketers as they plan for the best use of their remaining campaign budgets. According to Adobe Digital Marketing, double-digital growth is expected on Cyber Monday (up 15%) and Black Friday (up 17%), while Thanksgiving will be the fastest growing online shopping […]
CONTINUE READINGThe only conference where you will learn the latest, see it in action and meet the agents of change driving magazine media’s digital evolution. Check it out on December 10th in NYC. http://www.magazine.org/2013-mpa-digital-technology
CONTINUE READINGAn FTC Workshop on Native Advertising in DC next week! Check it out. http://www.ftc.gov/bcp/workshops/native-advertising
CONTINUE READINGLast week fans of “Good Morning America” were stunned when Amy Robach announced she was diagnosed with breast cancer, after having an on-air mammogram as part of Breast Cancer Awareness Month. How the public reacts on hearing about personal health battles by favorite personalities is the subject of a new study released in Health Communications. […]
CONTINUE READINGLast week Connect360’s PSA digital platform, PSA Connect, went live. Whoo-hoo. Now stations have a new online resource center for PSAs. What’s the big deal? As part of our routine practice to conduct media relations calls or visits with PSA directors around the country, we were hearing how important it was to station personnel to […]
CONTINUE READINGThis year PRSA took their International Conference to my hometown, the City of Brotherly Love, Philadelphia, PA. I was beyond excited to learn that I would be going this year. It was not only exciting to be there representing Connect360 for our first conference (of many) which we will be attending, but I was equally […]
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