Archive for January 2022
Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement
Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity to reach engaged viewers in real-time with more efficient tracking and measurement tools make Connected TV (CTV) a valuable digital marketing platform. Here are a few more data-points that show…
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