Archive for March 2022
Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy
By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part of the 39% of U.S. adults who subscribe to Amazon Prime Video. Amazon Prime Video provides the most content of all the streaming providers and…
Read MoreNonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy
By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s decision to donate, sign up, register, volunteer, or take a desired action. To help nonprofits learn more about attribution, Connect360 hosted a “Couch Conversation,” a virtual nonprofit roundtable with a…
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