Archive for March 2022
Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy
By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part…
Read MoreNonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy
By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s decision to donate, sign up,…
Read More