Archive for June 2022
Free PSA Advertising for Nonprofits Continues to Surge
This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring. Birds are chirping, flowers are growing and television stations are airing more Public Service Announcements (PSAs) than at any time in history. Based on information provided by Nielsen, the marketing…
Read MoreFive Considerations for Navigating the Midterm Elections
This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and food prices, inflation worries, supply chain issues, gun violence and women’s reproductive rights, to name just a few. What does this mean if you are planning a PSA launch for…
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