Archive for January 2023
Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election
Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s use of Public Service Announcements. Each month, they provide me with information about the number of airings Nielsen detected for all PSAs in distribution. This data has given me a…
Read MoreThe IRS Hasn’t Released Nearly Half a Million Nonprofit Tax Records
by Andrea Suozzo This article was reprinted with permission from ProPublica, the nonprofit investigative news service. It originally appeared on December 22, 2022. As Americans scramble to make their year-end charitable contributions, they may have to do so without a key tool for understanding how those charities spend their money: their most recent tax forms. According…
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