Archive for January 2023
Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election
Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s use of Public Service Announcements.…
Read MoreDigital Marketing Campaign Analysis
Connect360’s 2022 Digital Campaign Analysis C360’s annual digital campaign results analysis is completed for 2022 and the data shows significant growth in newer marketing technologies. With viewer content consumption constantly…
Read MoreThe IRS Hasn’t Released Nearly Half a Million Nonprofit Tax Records
by Andrea Suozzo This article was reprinted with permission from ProPublica, the nonprofit investigative news service. It originally appeared on December 22, 2022. As Americans scramble to make their year-end charitable…
Read More