Archive for July 2024
Is Artificial Intelligence in Your Nonprofit’s Future?
Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say it will bring about the end of the world as we know it. Meanwhile, nonprofits are trying to understand how to navigate this new frontier. Until the fall of…
Read MorePSA 101: What Makes a Good Public Service Announcement Campaign?
Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also follows a recipe. It takes skill and expertise to blend the ingredients perfectly to create success. With decades of experience managing PSA campaigns, we know what makes a good public service announcement to ensure…
Read MorePSA 101: Are Public Service Announcements Effective In Today’s Changing TV Landscape?
Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast TV audiences are shrinking as connected TV (CTV) grows. As a nonprofit marketing professional, you may be wondering how this impacts your PSA campaigns. Are public service announcements still effective in this evolving TV landscape? …
Read MorePSA 101: 7 Effective Public Service Announcement Examples to Inspire You
If you’re about to start creating a public service announcement, you might be looking for some good PSAs to inspire you. Look no further. We’ve pulled these public service announcement examples from our PSA Connect distribution library just for you. These videos run the gamut from serious to silly, but each one has an…
Read MorePSA 101: How to Make a Public Service Announcement: A 9-Step Guide
Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a video, you also have to make sure it gets seen by the right people. It’s not a complicated process but there are essential steps you must complete to help you PSA succeed. This guide breaks…
Read MoreHow to Achieve Digital Ad Success with Any Size Budget
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned away by ad agencies that refuse to work with you because your budget is less than their minimum ad buy. You might think a digital PSA campaign is just out…
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