Reach the Right People With Digital Ad Targeting for PSAs

For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers, or Spanish-speaking Americans. Whoever you’re trying to reach, it’s vital that they get your message. While broadcast PSAs offer broad distribution, allowing you to reach a wide range of people, digital ad targeting can ensure that…

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How Digital Marketing Makes It Easy to Track Advertising Results

To make the most of a limited advertising budget, you need to know what’s working and what needs work. Digital marketing makes it easy to track advertising results so you can see the impact of your ads on website visits, forms completed, or donations made.   At Connect360, we combine traditional PSA campaigns with digital…

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