Archive for November 2024
Reach the Right People With Digital Ad Targeting for PSAs
For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers, or Spanish-speaking Americans. Whoever you’re trying to reach, it’s vital that they get your message. While broadcast PSAs offer broad distribution, allowing you to reach a wide range of people, digital ad targeting can ensure that…
Read MoreNielsen Finds PSA Results Surprisingly Strong During the 2024 Election Campaign
With the election finally over, we should be able to enjoy watching TV again without the seemingly wall-to-wall political ads. As the dust settled, we took a look at what impact the record-breaking political ad spending affected public service announcements. What we found really surprised us. Earlier this year, when we surveyed community affairs…
Read MoreHow Digital Marketing Makes It Easy to Track Advertising Results
To make the most of a limited advertising budget, you need to know what’s working and what needs work. Digital marketing makes it easy to track advertising results so you can see the impact of your ads on website visits, forms completed, or donations made. At Connect360, we combine traditional PSA campaigns with digital…
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