Archive for April 2025
TV PSAs Break Records Despite the 2024 Election
The results are in. Nielsen has been providing overall TV PSA data exclusively to Connect 360 for over a decade and this year they showed that broadcast television stations donated more free ad time to nonprofits that at any time in the history of television. This was despite 2024’s highly contested presidential election. Airings…
Read MoreEverything a Marketer Needs to Know About PSA Valuation
Imagine a donor walks into your office, sits down, and says, “I represent a group of donors who want to give you over $5 million in valuable services to help your organization achieve its mission. There’s just one requirement — you need to figure out what these services are worth.” “No problem,” you might…
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