A Connecting the Dots White Paper… Using Public Service Announcements to Improve Nonprofit Communications and Financial Performance

I wanted to share this article that I wrote for nonprofit professionals who would appreciate knowing more about the
extraordinary benefits Public Service Announcements can deliver to 501 (c) (3) organizations.

These benefits include the ability to receive over $100 of donated television and radio advertising time for every dollar invested in delivering a PSA to broadcast stations, plus the ability to improve the financial performance an organization presents on its audited financial statements to donors, potential donors, and rating agencies.

You may download an e-book version of this article by clicking the link below.

Using Public Service Announcements to Improve Nonprofit Communications and Financial Performance

About Connect 360

Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

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