Connect360 recently conducted an analysis of its 2014 Internet campaign results. Sixty-two campaigns were distributed online last year, and ninety-percent of them used some form of enhanced demographic and/or geographic targeting. This type of online consumer targeting better enables us to deliver brand and cause related messaging to the precise audience segments that our clients hope to reach.
These campaigns were distributed across social media platforms, targeted websites and Internet radio, among other platforms. Connect360’s analysis revealed that the most successful mechanisms for distribution of campaign materials online included: Precise Audience Targeting (Search Intent, Behavioral & Site Retargeting); Twitter parties; Internet Radio; infographics; and an integrated social media strategy that might include campaign placements on blogs and social media platforms, such as Facebook and Twitter.
We expect to see continued growth of targeted Internet campaign distribution in 2015, as new Internet marketing technologies become available. Connect360 is a leader in harnessing new Internet marketing technologies to help clients proactively promote their brand and cause related campaigns.
Click here to view the interactive infographic of Connect360’s Analysis of 2014 Internet Campaign Results.
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.