With a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns. Based on our experience, as well as polling broadcast stations and our digital network partners, below are insights and data points to help you make the most informed campaign decisions. […]
CONTINUE READINGRecovery is defined as “a return to a normal state of health, mind, or strength.” The only way for us to recover is to know how we will do it! We didn’t plan for this difficult situation but we can plan our actions for after everything subsides. In order to be in the best position […]
CONTINUE READINGPreparing your marketing strategy for the year ahead is more exciting than ever. There are many more opportunities to precisely reach your audiences and goals in a meaningful, compelling way. Broadcast is still the dominant method of information consumption but there is competition to keep in mind. New platforms such as Apple+ and Disney+ have […]
CONTINUE READINGI grew up in a divided house. My siblings attended the University of Michigan while I went to Ohio State. You can only imagine the tension, excitement, and emotions that filled our family room at game time. For generations sports have played a dominate role in our culture. You might even say that the loyal […]
CONTINUE READINGAs the year comes to a close, we tend to reflect on everything that has happened. It’s hard to sum up 2018 without thinking “more needs to be done.” Better gun laws, eliminating hate, preventing violence, understanding & combating mental health issues, addressing climate change & its devastating impact, etc. It was a year of learning […]
CONTINUE READINGThink about what motivates you to engage with causes, brands and services. Now picture what motivates your mom, dad, grandparent, friend, brother or sister. Engagement is personal and a vital element to achieve your business goals. Here are a few tips to effectively engage with your audiences. Less is More – We are all time-starved […]
CONTINUE READINGWe’re pleased to provide the latest collaborative effort blog post between Connect360 and Volunteermatch! Every year on Mother’s Day, we honor mothers, grandmothers, and other important women in our lives with special dinners, gifts, and “thank you’s.” However, there is a gift that doesn’t cost anything and will keep giving back far beyond Mother’s Day […]
CONTINUE READINGWhile many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA campaign can be used as a Gift-In-Kind donation on their financial statements. However, there are specific guidelines that nonprofits need to follow in order to […]
CONTINUE READINGDesigning a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities, brainstorming ideas, developing programs and budgeting. An important component of systematic planning is mobilizing the best resources to guide you to success. During strategic planning […]
CONTINUE READINGConnect360 is hosting a free breakfast event for nonprofits with industry leaders from Hulu, Upworthy, NBCUniversal and Out-of-Home for GOOD. Learn about the latest trends in nonprofit story telling and PSA engagement. You’ll walk away with great insight and ideas for elevating your mission. Join us on October 19 at 8:30 a.m. near Bryant Park. […]
CONTINUE READINGOver 20 years ago I was a caregiver for my mom as she bravely fought AML (Acute Myeloid Leukemia). I was young, a new graduate living in Ohio, and ready to move to “the big city” to kick start my career. Yet, in a blink of an eye I was thrust in a different direction; […]
CONTINUE READINGOn Wednesday, January 27, 2016 Connect360 hosted a successful marketing and media strategy event with LA area nonprofits to discuss ways to engage with audiences to elevate their causes. Our panelists included speakers from a well known nonprofit and Pandora Internet Radio in addition to an PSA specialist from C360, who discussed compelling content as […]
CONTINUE READING