Connect360 News

By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of ...

Imagine a fence that helps you find, reach, and target your ideal audience. Geofencing is a virtual fence that helps ...

During 2021, Connect360 delivered over 8.8 million video views online, a 30% increase from 2020. Over 25 million highly targeted ...

CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. ...

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, ...

According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today.  However, what many are not ...

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in ...

As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a ...

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing ...

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ...