Connect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences. The results revealed the following: Television: • 90% of respondents indicated a preference for receiving PSAs digitally (either via digital delivery or by visiting a digital platform). The remainder noted combinations […]
CONTINUE READING →When planning a marketing campaign, deciding where to put your resources to maximize ROI can be overwhelming. Especially when dealing with today’s digital landscape, the options are so vast that it can cause even the most seasoned marketer to question their decisions. To help address some of these concerns, Connect360 will host a complimentary informal […]
CONTINUE READING →Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]
CONTINUE READING →It’s hard to believe that we are already in the last quarter of 2017 and with that comes the need to begin planning for 2018 and develop strategic marketing campaigns that exceed your goals to drive organizational success. Pulling together an effective plan can be time consuming and difficult. With the media landscape constantly changing […]
CONTINUE READING →The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes with them. Consumers are engaging brands and their content on channels that didn’t even exist a year or two ago. But one area that has […]
CONTINUE READING →Please join us on Thursday, September 28th at 2pm ET for a Connect360 sponsored webinar, in conjunction with the Chronicle of Philanthropy, on “Getting Started with Corporate Partnerships.” This one-hour webinar will cover a range of topics, including how nonprofits can form long-lasting relationships with corporate partners, attract support from businesses and build alliances with […]
CONTINUE READING →Based on a recent analysis, we may have a possible game-changer for nonprofits: using public service announcements (PSAs) as a donation tool. In reviewing public service campaigns that had spots with both a “general” as well as a “donate” call to action, our findings revealed 30% of the stations used the donate spot. A general […]
CONTINUE READING →The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. The U.S. Hispanic population continues to be one of the most powerful demographic segments in the country, both in terms of population size and amount of charitable donations. Moreover, 42% of the U.S. Hispanic population are millennials, which makes for a vital demographic in volunteer engagement. National […]
CONTINUE READING →The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. […]
CONTINUE READING →PSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare well with the media. We have always counseled nonprofits to end with a softer approach, like “for more information” or “to learn how you can help” along with the nonprofit’s […]
CONTINUE READING →We’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers — those born during the post–World War II baby boom between 1946 and 1964 — are different from their parents and grandparents in that they will remain healthier, stay active, […]
CONTINUE READING →We’re pleased to provide the latest collaborative effort blog post between Connect360 and Volunteermatch! Every year on Mother’s Day, we honor mothers, grandmothers, and other important women in our lives with special dinners, gifts, and “thank you’s.” However, there is a gift that doesn’t cost anything and will keep giving back far beyond Mother’s Day […]
CONTINUE READING →Connect360’s Return on Investment for PSAs distributed in 2015-2016 continued to be exceptional! We last calculated the relationship between the Earned Media Value broadcast campaigns received and what clients spent in 2014. What we found then was that almost all campaigns received over $100 of donated media for every $1 spent distributing, tracking, and measuring […]
CONTINUE READING →Public service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver a big bang for the buck. In addition to driving huge impressions, they provide sustained exposure – staying on air 3 to 6 months, up to a year and beyond, […]
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