The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. The U.S. Hispanic population continues to be one of the most powerful demographic segments in the country, both in terms of population size and amount of charitable donations. Moreover, 42% of the U.S. Hispanic population are millennials, which makes for a vital demographic in volunteer engagement. National […]
CONTINUE READING →The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. […]
CONTINUE READING →PSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare well with the media. We have always counseled nonprofits to end with a softer approach, like “for more information” or “to learn how you can help” along with the nonprofit’s […]
CONTINUE READING →We’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers — those born during the post–World War II baby boom between 1946 and 1964 — are different from their parents and grandparents in that they will remain healthier, stay active, […]
CONTINUE READING →We’re pleased to provide the latest collaborative effort blog post between Connect360 and Volunteermatch! Every year on Mother’s Day, we honor mothers, grandmothers, and other important women in our lives with special dinners, gifts, and “thank you’s.” However, there is a gift that doesn’t cost anything and will keep giving back far beyond Mother’s Day […]
CONTINUE READING →Connect360’s Return on Investment for PSAs distributed in 2015-2016 continued to be exceptional! We last calculated the relationship between the Earned Media Value broadcast campaigns received and what clients spent in 2014. What we found then was that almost all campaigns received over $100 of donated media for every $1 spent distributing, tracking, and measuring […]
CONTINUE READING →Public service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver a big bang for the buck. In addition to driving huge impressions, they provide sustained exposure – staying on air 3 to 6 months, up to a year and beyond, […]
CONTINUE READING →Each year Nielsen releases a 12-month ranking report of the top performing television public service announcements. We’re proud to report that of the 1,800 studied campaigns, Connect360 distributed seven of the top 50 PSAs (14%) ranked by airings! We’re proud to work on behalf of many amazing nonprofit organizations to help generate awareness around specific […]
CONTINUE READING →8 million PSA airings 15 billion impressions $531 million in donated media values That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016! Connect360’s 2016 Analysis of PSAs is completed and the data shows the value and effectiveness of PSAs has never been stronger. In analyzing reams of […]
CONTINUE READING →While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values that result from a PSA campaign can be used as a Gift-In-Kind donation on their financial statements. However, there are specific guidelines that nonprofits need to follow in order to […]
CONTINUE READING →Once upon a time there was an Emperor whose kingdom ran a broadcast Public Service Announcement campaign. It was so popular that every television and radio station in the kingdom aired it (it never hurts to be the Emperor). When the campaign’s “earned media” report arrived the Emperor was heard saying, “Look at these results! […]
CONTINUE READING →Connect360 is hosting a free breakfast event for nonprofits with industry leaders from Hulu, Upworthy, NBCUniversal and Out-of-Home for GOOD. Learn about the latest trends in nonprofit story telling and PSA engagement. You’ll walk away with great insight and ideas for elevating your mission. Join us on October 19 at 8:30 a.m. near Bryant Park. […]
CONTINUE READING →Traditional PR for nonprofits focuses on PSAs and earned media, while ignoring the benefits of paid advertising. In reality, both forms of marketing, when used properly, complement one another and can have a tremendous, positive impact on a nonprofit’s cause, and the communities it serves. The Benefits of Both Earned media placements raise awareness, create […]
CONTINUE READING →Some of our nonprofit clients planning late summer or early fall campaigns are worried about the potential impact the elections may have on their campaign, and are asking if they should consider holding the release until after the polls have closed. To learn what’s best, we took the question to PSA directors. While a few […]
CONTINUE READING →