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Nielsen Reports Continued Strong PSA Results in 2023
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Celebrating the 75th Anniversary of the Television Public Service Announcement
In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…
How, When, and Where Did Television PSAs Help Nonprofits in 2022
Television stations and networks donated more free Public Service Announcement (PSAs) airings in 2022 to help nonprofits than at any other time in history. For…
The Joy of Giving Back
“What do you want to be when you grow up?” It is the age-old question and one that goes along with “How did I end…
Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election
Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s…
The IRS Hasn’t Released Nearly Half a Million Nonprofit Tax Records
by Andrea Suozzo This article was reprinted with permission from ProPublica, the nonprofit investigative news service. It originally appeared on December 22, 2022. As Americans scramble…
Driving Nonprofit Awareness Through Corporate Partnerships: Practical tips and solutions for achieving success
Today is an exciting time to be a nonprofit, as there are more corporate awareness and funding opportunities available than ever before. There are three…
Tips to Make Giving Tuesday More Successful: Going Beyond the Basics
With Giving Tuesday coming up in just 60 days, we asked key fundraising experts to share their thoughts on what nonprofits can still do to…
Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season
Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to use 401K Required Mandatory Distributions…
Experts Tell How to Connect with Hispanic Audiences
National Hispanic Heritage Month, which begins on September 15th, celebrates U.S. Hispanic culture and history. It begins in the middle of the month to coincide…
Free PSA Advertising for Nonprofits Continues to Surge
This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring….