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Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season
Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to use 401K Required Mandatory Distributions…
Experts Tell How to Connect with Hispanic Audiences
National Hispanic Heritage Month, which begins on September 15th, celebrates U.S. Hispanic culture and history. It begins in the middle of the month to coincide…
Free PSA Advertising for Nonprofits Continues to Surge
This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring….
Five Considerations for Navigating the Midterm Elections
This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and…
From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations
By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts from the digital platform Fundraise…
Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy
By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,”…
Nonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy
By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s…
Geofencing: What it is and why it is important for your organization’s marketing strategy
Imagine a fence that helps you find, reach, and target your ideal audience. Geofencing is a virtual fence that helps nonprofits and associations reach whoever…
Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement
Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity…
Leveraging Connected TV (CTV) to Increase Brand Engagement
CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.