Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say…

Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also follows a recipe. It takes…

Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast TV audiences are shrinking as connected…

If you’re about to start creating a public service announcement, you might be looking for some good PSAs to inspire you. Look no further. We’ve…

Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a video, you also have to…

You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned…

You successfully distributed a public service announcement and were thrilled with its results. Stations and networks across the country aired it for free and it…

Everyone wants to get an early look, be it fashion trends, hot new shows, up and coming sports teams, or current events before they even…

As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public…

I never cease to be amazed by the insightful questions I get from nonprofit communications and marketing people. Last week, I published an article about…