If you’re in a leadership position at a non-profit, you’ve probably heard about in-kind donations or gifts in kind. Some nonprofits build their programs around…

The next presidential election is about a year away, but political advertising is already on the rise. With six contested senate seats up for election…

Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a…

The boom contribution years that followed the COVID-19 pandemic came to a screeching halt last year, with donation activity in the first half of 2023…

Hispanic Audiences Are Growing Rapidly Hispanic and Latino audiences make up more than 19% of the U.S. population. That’s a growth of 23% since 2010,…

If your nonprofit uses Google Analytics to see how people are interacting with your website, you may have noticed that the platform looks a little…

In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…

Television stations and networks donated more free Public Service Announcement (PSAs) airings in 2022 to help nonprofits than at any other time in history. For…

“What do you want to be when you grow up?” It is the age-old question and one that goes along with “How did I end…

Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s…