Connect360 was proud to sponsor a webinar in tandem with the Chronicle of Philanthropy this past Thursday, September 28th. The live event focused on “Getting…

The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s…

Based on a recent analysis, we may have a possible game-changer for nonprofits:  using public service announcements (PSAs) as a donation tool. In reviewing public…

The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. The U.S. Hispanic population continues to be one of the most powerful demographic segments…

The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over…

PSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare…

We’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers…

Public service campaigns now have more channels for being seen and heard.  Are you embracing it all? Traditional PSAs (television and radio stations) still deliver…

While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values…

Recently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.”    Panelists featured at the event included the…