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Nielsen Reports Continued Strong PSA Results in 2023

As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a reversion to pre-pandemic viewing behavior.   Broadcast television has been donating free ad time to help nonprofit…

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The Benefits and Shortcomings of Facebook’s “Donate Now” Button

Last week, Facebook launched its new “Donate Now” button.  Some say that it is a “small win” for nonprofits, because this new feature serves as…

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Back to School Blues

It is coming and we cannot deny it.  Each morning as my alarm goes off at 6 AM the sky seems just a little bit darker…

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Three Thoughts on Online Radio

As I sit here writing this blog post, while my Spotify “Deep Focus” playlist plays in the background, I can’t help but notice just how…

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‘Speak Up For Kids’ This Summer

It’s summertime!  School is out.  Camp is in.  Sunshine and smiles reign. But for the more than 15 million children in the U.S. struggling with…

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WHCOA and How We Can Help You Target Your Senior Citizen Audience

When US soldiers returned home from World War II, they married and began their families, in an era now known as the “Baby Boom”.  Each…

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The Top 5 Reasons to Promote your PSA Campaign on Social Media

Social media is one of the best ways for a nonprofit to find and engage with their audience.  According to the Pew Research Center, as…

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How Important is Facebook to Your PSA Campaign Strategy?

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On Connect360 Blog, we write a lot about finding your audience where they are. Some of our recent blog posts have addressed traditional television and radio placements…

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The Top 5 Reasons Your Organization Should Have a PSA Campaign

I recently had the opportunity to sit down with the members of Connect360’s PSA Team to learn about what they feel are the five most…

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Targeting Your Message at a Mobile Audience

Connect360 offers many services to enable our clients to reach their target audiences. In our recent blog posts, we have discussed traditional television and radio…

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Out of Home Placements – for Consumers in Transit, Your Message is Always There

Television and radio are not the only platforms available for distributing your PSA.  Your organization’s message can be spread in numerous platforms, including Internet radio. …

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