Our Latest Article

TV PSAs Break Records Despite the 2024 Election

The results are in. Nielsen has been providing overall TV PSA data exclusively to Connect 360 for over a decade and this year they showed that broadcast television stations donated more free ad time to nonprofits that at any time in the history of television. This was despite 2024’s highly contested presidential election.   Airings…

Categories

All Articles

From Recruitment To Retention: Modern Tools That Engage Boomers

We’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers…

Read This Article

Embracing New Options for Public Service Announcements

Public service campaigns now have more channels for being seen and heard.  Are you embracing it all? Traditional PSAs (television and radio stations) still deliver…

Read This Article

PSA Media Valuations: Does Methodology Matter?

While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values…

Read This Article

Nonprofits Attend Seminar with Traditional and Digital Media Experts

Recently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.”    Panelists featured at the event included the…

Read This Article

Public Service Announcements: A Unique Gift-in-Kind Promotional Opportunity

Once upon a time there was an Emperor whose kingdom ran a broadcast Public Service Announcement campaign. It was so popular that every television and…

Read This Article

Social Support: Technology and Healthcare Converge

Heart in a slot_1292473597

Over 20 years ago I was a caregiver for my mom as she bravely fought AML (Acute Myeloid Leukemia). I was young, a new graduate…

Read This Article

Let’s Think Out-of-Home

When it comes to marketing, we always want to think out of the box regardless of the type of organization/company represented. For nonprofits looking to…

Read This Article

Doing the Most Good

This year, Giving Tuesday fell out on December 1st, kicking off the season of holiday giving.  Last year, 31% of all charitable giving occurred in…

Read This Article

Three Voices to Listen to When Conducting a Social Media Audit

A social media audit is a thorough assessment of how you manage your brand online. It should examine which platforms you are using, the nature…

Read This Article

The Great Thanksgiving Listen

Thanksgiving is a time to gather around the table with those closest to you to reflect – hopefully with gratitude – on the year past….

Read This Article