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How to Achieve Digital Ad Success with Any Size Budget

You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned away by ad agencies that refuse to work with you because your budget is less than their minimum ad buy. You might think a digital PSA campaign is just out…

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Mobile Advertising and the Ad Blocking Controversy

“People block ads because they can, and if they can block more ads they will.” Last week, Apple began allowing ad blocking apps through its…

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The Benefits and Shortcomings of Facebook’s “Donate Now” Button

Last week, Facebook launched its new “Donate Now” button.  Some say that it is a “small win” for nonprofits, because this new feature serves as…

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Back to School Blues

It is coming and we cannot deny it.  Each morning as my alarm goes off at 6 AM the sky seems just a little bit darker…

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Three Thoughts on Online Radio

As I sit here writing this blog post, while my Spotify “Deep Focus” playlist plays in the background, I can’t help but notice just how…

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‘Speak Up For Kids’ This Summer

It’s summertime!  School is out.  Camp is in.  Sunshine and smiles reign. But for the more than 15 million children in the U.S. struggling with…

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WHCOA and How We Can Help You Target Your Senior Citizen Audience

When US soldiers returned home from World War II, they married and began their families, in an era now known as the “Baby Boom”.  Each…

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The Top 5 Reasons to Promote your PSA Campaign on Social Media

Social media is one of the best ways for a nonprofit to find and engage with their audience.  According to the Pew Research Center, as…

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How Important is Facebook to Your PSA Campaign Strategy?

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On Connect360 Blog, we write a lot about finding your audience where they are. Some of our recent blog posts have addressed traditional television and radio placements…

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The Top 5 Reasons Your Organization Should Have a PSA Campaign

I recently had the opportunity to sit down with the members of Connect360’s PSA Team to learn about what they feel are the five most…

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Targeting Your Message at a Mobile Audience

Connect360 offers many services to enable our clients to reach their target audiences. In our recent blog posts, we have discussed traditional television and radio…

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