Tactics & Results
Combined English & Spanish Results:
- 222 placements including Posters, Buses and Transit Shelters
- 31+ million impressions
- Exceeded impression benchmark by 10+ million
The integrated three-month digital approach included:
- Targeted video pre-roll: Multicultural and hyper targeting helped reach intended video viewers with a customized call-to-action button directly them to the campaign landing page.
- Behavioral and retargeting technology: A cross device English and Spanish digital marketing display campaign was created to precisely reach residents in the two markets. Demographic profiles were layered in to encourage online users to the campaign landing page (e.g., low- to mid-income level individuals with an emphasis on Hispanic and African American communities).
Combined English & Spanish Results:
- 7+ million combined online audience impressions
- 6,170+ relevant clicks to the website
- 3+ million video views
Client
National health-related nonprofit
Message
Empower individuals to take care of their “whole” health by incorporating healthy lifestyle habits physically, emotionally, mentally and spiritually
Audience
Low- to mid-level Household Income (HHI) families in two cities, adults 18+ primarily Hispanics and African American in two local markets